Well, once in every man’s life he has to face the ultimate marketing challenge. Now, you’re probably wondering what that is. Well, try marketing a product that not only has no demand, but nobody even know it exists yet because it is brand new. That is a real challenge. That is currently what I am facing right at this moment. Sound tough? It is, but I have an advantage. I’m an expert marketer and I know JUST how to go about promoting this thing, that we’ll call project X, so that it will sell like hot cakes. Want to know how? Keep reading and you’ll discover how an expert marketer promotes something that nobody even knows exists.

The first step is to put out a press release in a related niche. Now, while the product may not exist, the niche I’ll be targeting does have similar products. My job is to convince them that this new product is better than the ones they are currently using. Now, I’m not talking about a new floor cleaner. I’m talking about something that people wouldn’t even know how to look up. So you have to go in through the back door…a similar niche.

After you put out your press release, you hit up every site that you can in this broader niche. You tell them about your new product. Tell them that if they present it to their regular visitors that even though they may be a little skeptical at first, eventually they’ll see that this is a product that they might want to try, even if they can’t see an immediate reason to do so. Make your commission percentage attractive enough so that they will want to sell it.

After you hit the individual sites, make a few videos targeting related keywords. You can’t target the keyword of your product because the keyword doesn’t exist. Heck, the actual name of my product isn’t even in the dictionary…it is totally made up. Yes, we’re talking totally unique. So you have to get the attention of the audience that it would most closely relate to, whoever they are. Show them how your product is just as good as what they’ve been using.

And this is how you start. Naturally, you will also write articles and put up a blog. Do everything you can to let the outside world know that your product is out there and it’s something that they need. For something totally revolutionary, like my product is, it won’t be an easy sell. But if you appeal to the emotions of the target market, you’ll have a good chance of getting them hooked.

To YOUR Success,

Steven Wagenheim

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