Steve Wagenheim’s Home Business Blog Everything You’ll Need To Run A Successful Home Business
  • Nov

    I have a pet peeve with some Internet marketers. Somebody who is new to Internet marketing, and trying desperately to make some headway, comes to a forum, asks a perfectly valid question, and gets shot down for asking something “stupid.” Look, just because YOU know all this stuff already doesn’t mean the rest of the world does. So take off your superiority hat and maybe, oh, I don’t know … listen to these people?

    So, this article is going to answer some of those stupid questions that you’ve been afraid to ask because other people made you feel dumb for asking them. If you’re reading this and these seem obvious as hell to you, then most likely this article is not for you. For the rest of you who are struggling to make some sense out of all this, I hope this helps.

    Stupid question number one.

    “Do I have to sell something to make money online?”

    Okay, before everybody goes “Duh! Well of course you do” I have a news flash for you.

    You do NOT have to sell something to make money on the Internet. In fact, one very viable business model requires nothing more than putting up a blog with some great content on it and filtering a few Adsense ads throughout the content.

    Now, having said that, what you DO need to do, in order to make this viable, is make it so that your blog (or you can do this with a static site as well) is seen as an authority on the subject that you’re writing on. To do THAT a lot of work is required that has nothing to do with selling.

    For starters, you’re going to have to write a lot. If you can’t, you’re going to have to hire people to write for you. That has to do with buying rather than selling. You want your blog or site to have so much great content that the visitors come flocking to it. Then, if the Adsense ads you’re running are relevant to the content, you should get quite a few clicks.

    Naturally, this means you’re going to have to work on SEO and traffic generation techniques. But none of this has anything to do with you selling anything to anyone.

    So no, you DON’T have to sell something in order to make money online.

    Wonder how many people reading this who think they knew the answer got it wrong?

    Next question.

    “Do you have to have a site to make money on the Internet?”

    This is another one that SO many people get wrong. No, you do NOT have to have a site to make money on the Internet. All you need is a way to take payments.

    There are so many things that you can do that don’t involve having your own site. You can place ads on other people’s sites for your products and services. They simply pick out the product they want, click on the buy now button, and they’re taken to your shopping cart program. Sure, you’ll need your own domain and a system put in place to take those payments, but a dedicated web site? Not needed.

    Does having your own web presence make life a LOT easier? Sure, it does. And for anybody looking to market on the Internet, I strongly recommend it, even if your main business is a brick and mortar store like my friend Steve at Amazing Heroes where he sells comics and cards. He has a web site even though most of his business is walk in. But having this site gives him the chance to connect with people who might not have otherwise known about his store.

    A web site isn’t required but it’s a nice thing to have.

    We’re just getting started. Next question.

    “Do I need to have more than one way to take payments online?”

    The simple answer is no. The more complex answer goes like this.

    When you’re taking payments online, let’s say through PayPal, things can happen. I have known people who have had their PayPal accounts frozen because of a number of reasons. When this happens, if you’re only using one payment processor, you’re effectively out of business until the problem is rectified. That can be catastrophic for businesses that are doing $10,000 a day.

    On the other side of the coin, dealing with multiple payment processors isn’t a cake walk either. For one thing, getting a merchant account through Mastercard or Visa isn’t as easy as getting a PayPal account. You have to go through a process that’s a whole lot more involved than just signing up with PayPal. So it’s not all roses dealing with these other processors.

    The bigger issue, however, is your customers and how THEY can MAKE payments. If you’re using just PayPal and they can’t make payments through them, you’re out a sale and there is nothing you can do about it short of getting another payment processor. If you find that a lot of your potential customers (say your product targets a country that PayPal rejects) then you’re going to be out a LOT of money. So this is something you also want to take into consideration.

    Okay, last question.

    “Is there any such thing as a stupid question when it comes to Internet marketing?”

    As you can see by the above answers, no. We all come from different places in our Internet marketing lives. Some of us know a lot and some of us, not so much. Some folks, who are just starting out, know very little if anything at all. What may sound like a stupid question to you may be perfectly valid to the person asking it.

    In short, we need to be a little more patient with the people in this world. Maybe if we did that, there would be less of some of the ugliness that I see online almost every single day. Some of it, quite honestly, makes me ashamed to be lumped in with the other Internet marketers. Patience isn’t the strong suit of a lot of people.

    So please, the next time somebody asks you a question that you think is stupid, take a deep breath and give them the answer that they need.

    Even if you think it’s a waste of your time.

    To YOUR Success,

    Steven Wagenheim

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