-
Jan21
Internet Marketing Tips – This One Mistake Can Cost You Thousands
Filed under: Home Business, Internet Marketing, Make Money Online; Tagged as: internet marketing strategies, internet marketing strategy, strategic internet marketingNo CommentsI’ll be the first to admit that there are a ton of things that you can do to screw up your marketing. Each mistake can cost you a lot of money. But there is one mistake, that if you make it, can cost you thousands. You’re probably wondering what one thing can be so detrimental that it can practically ruin your business. Well, if you keep reading, you’re going to find out. It’s not what you think.
Okay, so what is that one thing that can cost you thousands of dollars, if not more? It’s this…failure to make a business plan. Now I know, you can try to wing this business. I’ve done it. I freely admit it. It took me a long time before I sat down and made a REAL business plan. But guess what? Once I finally made a business plan, my income increased by four times. I’m talking tens of thousands of dollars in lost income when I was just winging it.
But why? Why is this one thing so important? Well, the answer is very simple. Without a business plan there are two key pieces of the puzzle that you don’t have written in stone. The one is how much of a budget you’re going to allow for expenses. Without a budget, marketers just tend to spend money left and right. Then, all of a sudden, they look up and find out that they’ve spent more than they’ve actually made. That’s how you end up in the red.
On the other end we have projected income. Now, I know you’re probably thinking that you can’t possibly know what you’re going to make when you first start out. While that might be true, what happens when you don’t have income goals is that you end up getting in a rut. You make a few hundred dollars, or maybe even a few thousand dollars, and you begin to coast on that. You have no goals so you have no real desire to make a plan to increase that income. You just do the same thing…over and over and over. This leads to a stagnant income. There is no way around this.
Add to those two things that fact that without a business plan you don’t even know who your prospects are and what they want, and you end up marketing in the dark. Not knowing what buttons to push (market research) is a sure way to fail. Certainly, you’re not going to maximize your income without a solid plan.
So yeah, you can wing this Internet marketing thing. Lots of people do. But if you REALLY want to maximize your income, you’ll sit down and make yourself a business plan.
And you’ll do it TODAY.
To YOUR Success,
Steven Wagenheim
Want to know what the 7 Deadly Sins of Internet Marketing are? Get my free report at http://www.stevewagenheim.com/7deadlysins/7deadlysins.html and save your business from going down the tubes before it even has a chance.
Leave a Reply
You must be logged in to post a comment.
Archives
- February 2011
- January 2011
- December 2010
- November 2010
- October 2010
- September 2010
- August 2010
- July 2010
- June 2010
- May 2010
- April 2010
- March 2010
- February 2010
- January 2010
- December 2009
- November 2009
- October 2009
- September 2009
- August 2009
- July 2009
- June 2009
- May 2009
- April 2009
- March 2009
- February 2009
- January 2009
- December 2008
- November 2008
- October 2008
- April 2008
- March 2008
- February 2008
- January 2008
- June 2007
- May 2007
