If you’ve ever participated in a giant giveaway or been asked to donate a product, and you had more than one, you probably sat their wondering what would be the best product to donate. Do you give them your best? Do you give them your least expensive? How exactly do you handle this? Well, this article is going to give you some info and tips that should prove useful. By following these guidelines, you should have no trouble deciding what product of yours to hand over.

Here is the main thing you need to know about most giveaways, though not all, so please get the exact details. Your product, whichever one is actually given away, is just that…given away. You make no money from the giveaway itself. The product is used solely for the purpose of building your list. It is from that list that you will then hopefully make sales for another product. That is why it is best to not give them your best. If you do, you’ll have nothing to upsell to these people unless you create another product down the road.

The best procedure is to offer a lower end product that you have, but not necessarily one that is cheap. You want to provide value to the giveaway so that these people feel like they’re getting their money’s worth. Plus, in many giveaways products are also offered for sale as a one time offer. The contributors to the giveaway usually get a percentage of those profits. If it’s a firesale, and not a true giveaway, you could get as much as 50% per sale This is not a small chunk of change if the sale price of the firesale items is high. Some I have seen are in the hundreds of dollars.

There is a definite difference between a giveaway and a firesale. A giveaway is just that, the items are given away with an option to purchase additional items if you like. A firesale is when a number of items are sold at a reduced cost. These are usually more profitable because money is paid to you for each sale made whereas with a giveaway, you’re mainly building your list. If that is the case, you want to be careful with what you offer. If you have nothing left to sell these people, you’ve just built a worthless list.

Getting involved with these things can be a little tricky, so if you have any doubts or are fuzzy on any of the details, ask the person running it. Better safe than sorry.

To YOUR Success,

Steven Wagenheim

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