What YOU think doesn’t matter. That’s right. I might as well just say it straight and to the point. YOUR opinion doesn’t mean squat. Okay, now before you start jumping all over me ready to rip my head off of my shoulders, you might want to read the rest of this article. I promise you that it will be a real eye opener.

Today, I stumbled upon some new forum functionality that I absolutely did not like. I made my opinions of this functionality very clear. Guess what? The majority of the forum members did not agree with me. Sure, some did. But the majority had no problem with it. Okay, so what does this tell you?

For starters, while this is just one isolated thing, it does show that while you may have a problem with something, that doesn’t mean that others will have a problem with it as well. But more importantly, what it shows is that before you make any judgments on anything related to marketing, you need to get feedback from other people. Your prejudices may very well hurt your business more than you realize.

Let’s take, as an example, the issue of email marketing and personalized subject lines and content. Some people have a real problem with these autoresponder functions because they know, as marketers themselves, that the email really isn’t personalized and that it’s just autoresponder code. Others are drawn to the functionality and respond to it positively and some just totally ignore it. The key to YOUR marketing is to test the functionality with YOUR list and see how THEY react. That is the ONLY thing that matters and NOT your own opinion. Otherwise, you may lose out on a great deal of income either because you used or didn’t use something.

Is this easier said than done? You better believe it is. Truth is, I let my prejudices get to me today as I am writing this. I should have waited to see how other people reacted before I put my two cents in. Instead, I opened up my big mouth and had it handed back to me in pieces. I admit, I was surprised that most people didn’t find a problem with it, but again, that doesn’t matter. What matters is that I let my own feelings cloud my judgment.

So, if you want to make the most of your marketing efforts, forget your prejudices. Leave them at the door.

And listen to your target market.

To YOUR Success,

Steven Wagenheim

Tired of busting your behind for peanuts online? Go to my web site and find out how I earn a monthly income that exceeds 5 figures and how I can help YOU do the same. Get your free report at http://www.mysecretarticles.com/report.html