While I agree that there has to be some regulation in this world or we’d all be running around like Bonnie and Clyde, at some point you have to say enough. So what’s the deal with the FTC and Internet marketers? Well, I’m going to report the facts and leave my political opinion out of this. You can make up your own mind as to how good or bad this whole thing is.

Basically, here’s what’s going on. The FTC has finally decided that there is too much fraud, lying, deception and back scratching in the IM industry and they’re going to do something about it…starting with review sites. A review site is one that reviews a particular product or group of products. Let’s face it, most of these review sites are quite biased as they’re trying to make a sale. I don’t have a problem with that as long as the review is honest. But therein lies the problem. How do you know a review is honest?

That’s why the FTC is stepping in. Essentially, what they’re saying is that if you are reviewing a product and are going to be compensated for that review (such as using your affiliate link to send prospects to the site) you have to state in your review that you are being compensated. Otherwise, you are in danger of being in violation of whatever law this is going to be and could get fined or even get your site shut down. Okay, there you have it. Those are the facts.

As I said, I’m going to leave my political opinion out of this. However, I am going to explain exactly what this means to YOU. It means that you’re going to have to abide by the rules. Forget about what everybody is saying that they’re only going after the big guys and the little marketer doesn’t have to worry. Do you REALLY want to take that chance? I know I don’t. I’m going to have to go to all my review sites and clearly state that any links that are affiliate links are indeed affiliate links. And yes, sometimes I will review a product and not use an affiliate link, especially if I think the product is garbage.

It will be interesting to see how this whole thing plays out.

To YOUR Success,

Steven Wagenheim
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