I get a lot of questions about what makes a good keyword to use. The ideas that some people have about what constitutes a good keyword are so off base that it has to make you chuckle just a little bit. Well, in this article, I’m going to get right down to the nitty-gritty of keywords and lay out the truth behind what makes a good keyword and a lousy one. I think you’re going to want to read this.

Okay, let’s start off with one misconception. Many people think that a good keyword is one that gets searched for a lot but doesn’t have a lot of competition. Forgetting about the competition part for now, just getting a lot of searches doesn’t make the word a good one. If I look up the word “money” does that tell you anything about what it is that I’m REALLY looking for? I could be looking for the definition of what money is for all you know. It tells you nothing about what I want. So number of searches means nothing.

As for competition, this is another thing that drives me up the wall. Let me ask you a question. Would you rather use a keyword that gets 100,000 searches a month and have 1 million competing sites or one that only gets 30 searches a month and have no competing sites? Personally, I’d rather have a shot at a decent piece of the pie of a large market than the whole pie of a puny market. But everybody is different. However, think about it. Unless you’re selling a $3,000 item, how much money are you going to make out of 30 searches a month?

In a nutshell, a good keyword is one where, for starters, you know EXACTLY what the person is looking for. For example, “how to get out of debt” is a GREAT one. This person wants to know how to get out of debt. It’s as clear a day. Also, you want one where there is a big market. You want to know that there are products out there for that market and that they are selling well. That to me is what makes a great keyword or phrase.

Naturally, you want to test these out for yourself and see how they work for you. But if you follow my general advice, I think you’ll find that the phrases YOU choose will work well for you.

To YOUR Success,

Steven Wagenheim

Tired of busting your behind for peanuts online? Go to my web site and find out how I earn a monthly income that exceeds 5 figures and how I can help YOU do the same. Get your free report at http://www.mysecretarticles.com/report.html