A lot of people think that because email marketing is free (not always) that it’s cost effective, no matter what kind of results you get. Well, the truth is, that’s not entirely true. It depends a lot on how you go about your email marketing. That is going to make a HUGE difference. In this article, I’m going to explain the basic two types of email marketing and why one may be more cost effective than another for you. Hopefully, after reading this, you’ll be able to intelligently decide which is the better solution for you.

The two types of email marketing come down to either marketing through your own server and ISP or marketing through a third party site or company like Aweber or GetResponse. Okay, so what’s the difference? I’m going to explain each.

With emailing through your own server, you essentially are paying for your hosting fees for the month, your domain and the script that you purchased in order to accomplish the task. Now, hosting fees these days are pretty cheap. I know hosting services that are as little as $5 a month. And a domain will cost you about $8 for the whole year. As for the script, heck, there are some decent email scripts that are free to download. Of course you’re better off getting a paid one. But a decent one won’t run you more than $100. That’s a grand total of maybe $168 expense for the whole year.

Now, with a third party service like Aweber or GetResponse, you’re paying about $20 a month. You have no hosting or domain fees and no script costs. So your whole expense, using these services is about $240 for the whole year. As you can see, there really isn’t that much of a difference. However, there is HUGE difference between the two as far as the kind of results you can expect to get.

With your own hosting and script, you’re never going to get the same high delivery rates as you would from a great service. Your hosting account simply doesn’t have the resources that Aweber does to keep you off the black list. When this happens, your emails don’t go through. This greatly reduces sales. Plus, if you get enough spam complaints, your ISP can shut you down altogether.

So as you can see, while it may appear to be more cost effective to do this on your own, you’re really better off going through a third party service and spending the extra money. You’ll make more sales and have less worry about losing your account in the process.

To YOUR Success,

Steven Wagenheim

Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at:

http://www.stevewagenheim.com/emailmarketing/index.html

and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.