Who is your inspiration in Internet marketing? If you’re not sure or think that you may have made the wrong choice, you might want to read this article. If nothing else, I think it will give you a lot to think about. Who knows, you might even discover that I’m the last person you should be following around the Internet. Did I just get your curiosity? Good, then keep reading.

Probably the biggest mistake that brand new marketers make is following somebody JUST because they are a big name. They figure that if the big name marketer made it, all THEY have to do is just follow their lead and THEY’LL make it too. In theory, this sounds reasonable. However, there are some holes in this theory. I’m going to explain them now.

For starters, many marketers achieve their success through investing. In other words, they spend money on ads, on outsourcing, on salescopy, on articles, and whatever else needs to be done. They don’t actually do anything themselves. They just know what has to be done and they go out and spend the money to get it done. Some of their expenses are in the tens of thousands of dollars per month…or more. For somebody just starting out, who may be jobless to boot, this isn’t an option.

So what do you think happens when you try to follow a blueprint of somebody who is spending money that you don’t have? Do you think you’re going to see their success, if any at all? Most likely you’re going to end up frustrated because you can’t actually do the things that they do.

Then there is another problem with following certain people. I like to use articles to get my traffic for me because I can write fairly well and enjoy doing it. It works for me. What do you think would happen if somebody who hated to write tried to follow my marketing model? They’d fail…miserably. Just because somebody has success doing something doesn’t mean that you’re going to have that same success.

What you want to do is follow somebody whose skills and monetary outlay are similar to what you can and are willing to do. If you have no money, follow somebody who markets for free. If you can write, follow somebody who writes well. Try to find somebody who is in fact YOU…just a little further along the success line.

If you follow this very simple tip, you will find that duplicating somebody’s success is a lot easier than you imagined.

To YOUR Success,

Steven Wagenheim

Tired of spinning your wheels trying to get your marketing off the ground? Haven’t got a clue what you’re doing and sick of being dead broke? Why not get some solid mentoring from somebody who has been EXACTLY where you are today? Check out my mentoring program at http://www.stevewagenheim.com/mentoring/mentoring.html and finally get yourself the one on one education that can FINALLY give you the success that you’ve been looking for.