When I was a teenager, I didn’t have a pot to spit in. I had no job, an allowance that wouldn’t buy a stick of gum today and no desire to get one. So why would anybody bother marketing to somebody like me? Because as poor as most teenagers are, they have more buying power than just about anybody else in the world. It’s called parents. This article is going to explain why teenagers have all this buying power and what you can do to capitalize on it.

The reasons teenagers have so much buying power, empty pockets and all, is because an unhappy teenager is a royal nightmare to have around the house. Ask any parent. I am one myself. My daughter, who just got her first paycheck today at age 18, has cost me more money than I can count on a hundred hands, if I had them. From the early teen years of Barbie Dolls to the later teen years of college, CDs, DVDs and countless other items, my teenage support costs, as I like to call them, have been astronomical, while my personal expenses amount to a pack of Lifesavers and some oatmeal cookies each week.

Bottom line…teens are expensive. Ask any parent.

So the question is, how can we capitalize on this? The answer is right in front of your nose. Just head on over to Google or your favorite search engine and take a look at all the products being sold to teens. I’m not just talking about acne medication, though that’s a great one. Just ask any teen who’s about to go to his or her prom and has a zit that looks like a third eye. This is major panic city we’re talking about. That’s why the acne prevention market is so big.

But there is so much more. If marketers would get out of the make money niche, just for a second, they would see that there is a ton of opportunity to reach teens. Just take a look at MySpace. Who do you think that site is targeting? Sure, adults go there too, but it is mostly a teen hangout. Same with Facebook. These sites are like teen magnets. And we’ve just scratched the surface of sites that target teens. What about Emusic? What about Itunes? The list is endless.

So if you’re trying to think of a market to target, why not think about those penniless kids who have more buying power than most people on this planet.

Just ask any parent who wants to keep peace in the house.

To YOUR Success,

Steven Wagenheim
Tired of busting your behind for peanuts online? Go to my web site and find out how I earn a monthly income that exceeds 5 figures and how I can help YOU do the same. Get your free report at http://www.mysecretarticles.com/report.html