We’ve all heard the phrase, “Fake it until you make it.” It is probably one of the most worn out cliches in the Internet marketing world. Well, I’m going to tell you why, with an example no less, why you can’t get away with faking it. I don’t care how good you are. Somebody out there who is smarter than you is going to catch onto your game. And then, it’s lights out baby. Keep reading and you’ll understand why. As I said, an example is coming.

The other day, I was at YouTube watching videos and I just happened to catch one that was an actual “caught in a lie” type. The one making the video called up some company that promised to do this great SEO for their site. So the caller, sensing that this guy didn’t really know his stuff, starting asking him about the latest SEO tactics, like SE zero and SE one and two. Well, the fool at the other end, obviously being clueless, instead of saying there is no such thing, said, “Sure, we teach you all that stuff.”

Instant credibility destruction.

Okay, granted, this is an extreme case as this person obviously didn’t even know enough to spot a setup. But regardless of how smart you think you are, there is going to be somebody out there who is smarter. And once they figure out that you’re just faking it, trust me, you are going to be a YouTube video as well. It doesn’t take look for negative news to travel the Internet.

So how do you prevent this from happening? You’re not going to like my answer. Be real. Admit when you don’t know something and admit that you don’t know it all. Explain to the people you speak to that you’re not going to guarantee them any results, that they have to test things out and see what works for them. Making bold claims that ANYTHING is going to make somebody a fortune is looking for trouble. The truth is, the variables that go into success are so numerous that two people doing the exact same procedure can have two completely different results. It’s called the human factor.

Take this as a friendly warning. Once your reputation is trashed, it’s almost impossible to repair it. Don’t get me wrong. Be confident in what you TRULY know, and back it up with proven results if you can. But when you don’t know something, not only should you admit it, but you should also ask for help with it. Nobody in this world knows everything and there is no shame in admitting that you don’t know it all.

Contrary to what some people might tell you, you CAN’T fake it until you make it.

To YOUR Success,

Steven Wagenheim

If you’re sick and tired of all the lies and misinformation on the Internet, my FREE book “Blowing The Lid Off The Lies Of The Internet” should prove to be a real eye opener. You can get your copy at http://www.stevewagenheim.com/btl_squeeze.html