By the time you read this, a new President of the US will have been elected. A lot of people have been asking, especially over at one of the forums I attend, is if the election is going to affect your business. Well, the short answer to that question is yes, but not for the reason that you think. Truth is, because we don’t live in a bubble, everything that happens affects your business. The key is not letting the outside factors affect our business adversely. And yes, that IS within our control. In this article, I am going to try to explain.

Let’s take a very specific example so you can see what I’m talking about. Let’s take the housing market. right now, because of all the things that have gone down with the bad loans and the falling prices, we are in a buyers market. That means, if you’re trying to sell your home and get anywhere near what it is REALLY worth, you’re going to have a hard time. However, this is an opportunity for somebody who maybe has a method for selling a home in a buyers market. Think he won’t clean up if he can show you how to sell your home for the full value?

When gas prices were rising, we saw a lot of products come out about running your car on alternative fuels. In addition to that, we started seeing hybrid cars come out. Again, an adverse condition made it so that a market in another area opened up. As unfortunate as it may be, one person’s misfortune is another person’s opportunity. The key, as far as YOUR business goes, is making sure that you minimize the misfortunes and maximize the opportunities. How do you do this? You do it by taking a look at what’s going on in the world and seeing how you can capitalize on it.

Some say this is a mercenary way of looking at things. I say it’s business, plain and simple. As long as what you’re doing is legal and ethical I see nothing wrong with capitalizing on any situation that happens to present itself because of factors that are beyond our control.

So, will the elections affect YOUR business? You better hope they do.

To YOUR Success,

Steven Wagenheim

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