Every Internet marketer has his own way of running his business. When it comes to your prospects and customers, are YOUR ways written in stone? Yes or no, you might want to read this article. If you’re on the fence about certain things, it just might help you make some very important decisions about treating your customers that could greatly affect your bottom line.

One of the most common things you will get is people emailing you and asking you if you can sell them a product of yours at a reduced price. Be honest…how many of these have you gotten? Me? I’ve gotten tons of them over the years and they never cease to amaze me. Some people actually ask me if they can have the product for free.

I don’t know how you handle this situation but if you’ve been on the fence about it, here is how I handle it. I tell the prospect that my prices are what they are and that it wouldn’t be fair to my other customers who paid full price if I made an exception and gave it to you for less. I then say to them, surely you can understand my position. If it were you who paid full price and then found out I had sold it for less or even given it away to some people, you wouldn’t be too happy about it.

With most people, this works fine. Some will reply back with venom about it being too much money anyway and not worth it. Well, my thinking is like this. If the product isn’t worth it, why do you even want it? This usually stops the conversation dead in its tracks. If not, and the venom continues, I simply stop the correspondence. Naturally, YOU have to do what YOU think is right.

What about refund policies? If you have one, say 60 days, and somebody asks for a refund after that 60 day period, what do you do? Believe it or not, I will still honor it and here is why. If you don’t, many people, what they will do, is go through their bank and issue a chargeback. If this happens, it is even worse for you. If you get too many of these, you could lose your merchant account. So it’s just not worth it. In other words, this is a case where bending your policy is in your best interest.

So as you can see, written in stone really depends on what it is you’re talking about. Some things I feel should be written in stone. Some, not so much. You really need to take it on a case by case basis. Hopefully, this article has given you some insight on how to handle similar situations.

To YOUR Success,

Steven Wagenheim

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