There is no question about it. Pay per click advertising is one of the most targeted ways to get people to your sales page and make sales. And the best part about it is, you only have to pay for the people who click on your ad. However, having said that, there are a few things that you could be doing that could be dooming your pay per click campaign right from the start. While I can’t go over all of them, this article is going to cover a few of the most important ones.

For starters, one of the biggest mistakes marketers make when starting a new pay per click campaign is improper keyword targeting. I see keywords that have absolutely no business being in there simply because they are way too broad. For example, let’s say you’re selling a book on how to do magic. If you use the keyword magic alone, you don’t know what the person is really looking for. For all you know, they may be looking for that song that Olivia Newton John or Pilot did. However, the keyword phrase, “how to do magic” will most likely get you the prospects you want. Get rid of all keywords that are too broad.

Another big mistake is with geographical targeting. Many marketers will simply run their campaigns for the whole world. Their thinking is simple. The more people who see their ad, the more sales they’ll make. The problem is, in some parts of the world, because of cultural or language differences, your product may have absolutely no use for them. So it is important to keep your campaigns targeted to the people who you feel most will be interested in your product.

Finally, there is the failure to test more than one ad. Many marketers will run just one ad and hope for the best. What if the ad is junk? It’s never going to make you any sales. However, if you test two ads against each other, even if they are both bad, one is going to outperform the other. You can then get rid of the worse performing ad and replace it with a new one. Eventually, you’ll hit an ad that actually does the job for you.

By simply avoiding these three common pitfalls, you’ll greatly increase the effectiveness of your pay per click campaigns.

To YOUR Success,

Steven Wagenheim

Want to discover the secrets of pay per click and a lot more? Check out My Secret Articles at http://www.mysecretarticles.com/ and turn yourself into a marketing expert.