Okay, so you’re building your list but now that you’ve got all these prospects, you don’t know what to do with them. If you’re going to create a newsletter, how often should you send it out? How many issues? How long should each one be? At what point do you start weeding out your prospects when they haven’t responded to any of your offers? Lots of questions for sure. Well, in this article, I’m going to try to give you a few answers where I can.

Let’s start with how often to send out the newsletter. Many people are frustrated about this issue. They don’t want to email too often or not often enough. Okay, here is what you do. The very first email you send to each prospect make it very clear how often you’re going to email them with your newsletter, whether it be weekly, monthly or whatever. It really doesn’t matter how often as long as there are no surprises. You will not please everybody so don’t try. Pick a frequency and stick to it. Consistency is what you want.

What about how many issues to send? Will the newsletter be for a fixed length or will it only run for a certain number of issues. This will be determined by how much information you have to give out. If it’s something like a football newsletter on the NFL, then naturally you will always have new info to share. A newsletter like that can run forever. But something like, “Chess Playing Tips” will probably have a finite life span. There are only so many tips you can share before you run out.

Then of course there is the length of each newsletter itself. How much info do you want to share at one time? Again, this will be determined by the topic. If you want to drag out those chess playing tips then you probably want to keep each issue pretty short, focusing on one tip. If it’s the NFL newsletter, then you make it as long as you have to in order to cover all the info for that particular week in the NFL. And of course that will depend on whether you are concentrating on one team or the whole league.

Finally, what about the prospects themselves? At what point in time do you start pruning your list? There is no set time on this. For some, after a year on a list and no sales from the prospect, it’s more than enough time to move on and remove the prospect. For some niches, if they haven’t purchased in a month, they probably never will. For that matter, the list you’ve built may not be responsive at all (looking for free info only) in which case you’re probably best off chucking the whole list.

Bottom line is this. Nothing above is written in stone. The key is monitoring your list and getting a feel for what they respond to and don’t respond to. Only then will you eventually reach a point where you will know how to handle them.

To YOUR Success,

Steven Wagenheim

Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing… experience that has earned me tens of thousands of dollars yearly.