This is actually very similar to the long versus short copy argument with a little twist. I think you will find this article interesting reading, especially if you want to build a list and don’t want to alienate your potential subscribers in the process.

There is a HUGE difference between a sales page and a squeeze page, and it’s not just that the sales page is selling something and that the squeeze page is giving something away. It’s that the one requires the prospect to hand you over his hard earned money and the other doesn’t. It’s much easier to get somebody to give you their email address to get a free report than it is to get them to fork over those greenbacks.

What does this have to do with the length of the squeeze page? Less convincing…that’s what. You don’t have to do as big a sales job for an opt in. All you have to do is clearly show the person the benefits of getting your report. And that is where so many list builders drop the ball. They’ll have some big fancy headline like, “Get My Free Report And Discover How To Bank 5 Figures Every Month” but they don’t give the person any idea what they’re going to find in the report.

A simple list of bullet points after the headline is all you really need. You don’t have to go into some long song and dance about your personal story (save that for the sales page). Just tell them what they can expect to find when getting your report. That way, they’ll be able to make an informed decision as to whether or not they even want it.

The way you can also cut down on the length of your squeeze page is to pre-sell the report. Yes, I know, it’s free. But if you give people an idea of what they can expect to find in the report before they even get to the squeeze page, they’ll probably be ready to enter in their email addresses without even reading it. I do this with a lot of my squeeze pages so that I am actually able to get away with just a headline or two. But still, some of my squeeze pages I go into more detail, like with my 4 Steps report, which you can find in my signature.

Point is, you don’t need a long squeeze page. Just tell the prospect what they need to know in order to make an informed decision and get on with it.

To YOUR Success,

Steven Wagenheim

Check out my squeeze page at http://www.stevewagenheim.com/4steps.html and see how simple this process really is. Then, if you want to discover how to really build a killer list and send out emails that make sales, visit my site at http://www.stevewagenheim.com/emailmarketing/index.html