List building is an art. And when you’re building a prospect and buyers list, it becomes an art the likes of which you will wish you had Van Gogh to help you with your lists. There is a fine line between building a responsive list and building one that burns out on you fast. This article is going to cover the art of keeping two lists…a prospect and buyers list. I hope you find this helpful.

Make no mistake about it…prospects and buyers are different, mostly because of the relationship you have with them.

Prospects don’t know you from Adam. They’ve never bought any of your products so they don’t know if those products are any good or not. So, with prospects, just like with a girlfriend or boyfriend, you have to woo them. You have to give them lots of great content. You have to earn their trust. You have to give them a reason to want to buy from you. By providing them with relative information that will help them, in addition to your sales pitches, you’ll slowly work your way to earning that trust.

With buyers, you’ve already earned their trust…assuming that the product(s) you’ve sold them didn’t send them running for the unsubscribe link. However, a lot of marketers think that, at this point, the rest is easy and they can go and abuse these people all they want. You can’t. You certainly can’t pitch them every product under the sun…especially if they’re crap and you’re doing it just to make a buck. Eventually, they’ll be onto you.

Buyers need to be treated even MORE special than prospects. They should be given special deals that nobody else gets. They should get even MORE free content and reports that nobody else gets. They should only be pitched when you have something really GREAT to offer. These people should be waiting to hear from you. They should look forward to your emails. Your unsubscribe rate should be close to zero.

Why do I say all that? Because these days, getting buyers (unless you’re just doing the churn and burn) is not as easy as it used to be. People are skeptical…more so than ever. If you’re a non entity, they’re going to be even more careful about buying from you. So when you get a hold of a buyer, you hang onto that buyer for dear life and treat that buyer as your child. Heck, even warn them about certain products if you can.

Trust me…they’ll thank you for it.

To YOUR Success,

Steven Wagenheim

Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.