Why would you want to segment your list? This article, through example, explains why. I think you will find this interesting reading.

First off, I need to explain why I am even writing this article in the first place. Somebody over at the Warrior Forum started a thread informing people that he was on this marketer’s list and got an email sending him to yet another squeeze page to sign up for another list and couldn’t understand why he would do this. Well, hopefully, my explanation will make this practice clear.

Let’s say, for argument sake, that I have a list of 5,000 subscribers all interested in Internet marketing materials. The list is quite diverse. In other words, some people might be interested in PPC, some article marketing, some list building itself and so on. I don’t really know for sure where each person is. So I don’t know who is going to be interested in a particular item. With me so far?

Okay, let’s say I decide to release a physical product of CDs and DVDs. Now, a lot of people aren’t interested in physical products. They want all their stuff to be instantly downloaded. So they’d pass on my offer. So what I would do is send an email to my whole list letting them know that I was releasing a physical product on a certain date and that on that date I’d be offering it for a substantial discount for a 24 hour period. I’d tell them that if they were interested, to sign up for this special list and they would be notified.

Can you see now why somebody would have a subscriber sign up for a second list? Somebody who was really interested in your product would jump all over the chance to be on that list and get maybe $100 off on a $297 product. This way, you get to see who on your overall list is serious about this offer and who isn’t. That doesn’t mean they’re all going to buy, but you have a better chance of converting these people than the ones who didn’t bother to sign up again…especially since those folks KNOW they won’t be contacted first when the product goes on sale.

So there you have it. List segmenting is a powerful tool when there is a definite purpose behind it.

To YOUR Success,

Steven Wagenheim.

Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.