In case you’ve been living in a cave, it’s official. Page rank is dead. Well, not really dead. Just not something you’re going to have to worry about anymore. In case you haven’t heard the latest, this article is simply going to fill you in on the basic details and then give you this author’s opinion on the whole situation. Speaking from almost seven years of experience online, you might want to hear me out.

Okay, let’s get down to the basics of what has just happened. Essentially, Google has dropped page rank from Webmaster Tools. In a nutshell, what Google has said is that they’ve been telling people for a long time (they didn’t have to hit me over the head) that they shouldn’t be paying too much attention to page rank, that it’s just one of many factors that decide a site’s relevance. And since it’s only updated a couple times of year, it’s really not that relevant.

Ho-hum.

Sorry if I sound like “So tell me something that matters” but the truth is, I have never put much stock in page rank. Most of my sites have page rank 1 or 2 with a few 4′s. Ironically, some of my PR 2 sites get more traffic and make more money than my PR 4 sites. So what does PR mean in the grand scheme of things? Well, here is one thing that it’s NOT going to mean anymore that really have me jumping for joy.

No longer will marketers be able to take advantage of other marketer’s naivety by selling them page rank packages that only end up turning legitimate sites into spammer paradise. A lot of the nonsense that goes on with PR is going to finally end because it’s just not going to matter anymore. But okay, what DOES matter? Take this from where it’s coming.

What matters is putting up a site with relevant content and giving visitors what they want. Too many marketers forget that there are REAL people on the other end of this equation, people with real problems who are looking for real solutions. They don’t want to end up at a review blog that is nothing more than an advertisement for an affiliate product. They want to be able to make informed decisions as to what to buy and what to stay away from. Maybe if more marketers would concentrate on providing value, we wouldn’t have had the page rank wars in the first place.

I for one am glad that PR is dead. You can moan about it and cry in your Cheerios, or you can embrace it and use legitimate SEO tactics to get your site up the SERPs.

I know what I’m going to do.

To YOUR Success,

Steven Wagenheim

Tired of busting your behind for peanuts online? Go to my web site and find out how I earn a monthly income that exceeds 5 figures and how I can help YOU do the same. Get your free report at http://www.mysecretarticles.com/report.html