Product creators are always faced with a dilemma when creating a product. Should you create a product that is going to have a broad appeal for your niche or one that is more narrowly targeted? Believe it or not, there are pros and cons to each. So, what we’re going to do, in this article, is take a look at this issue and then you can decide what approach you want to take. This can apply to any product in any niche. I’ll give you a few examples.

Let’s start with a popular niche with many guys, golf. Who doesn’t dream of being a better golfer? However, if you are one yourself, there are many aspects to being a better golfer including driving, putting, your short game, chipping and even the equipment you buy. Now, a broadly targeted product would probably include every aspect of the game of golf. However, imagine how overwhelming that could be for some people, especially somebody who is just trying to improve one part of their game. But a video course on putting just might be the thing they’re looking for.

What about something that you can probably relate to a lot better…making money online. A book, or group of books sold as a comprehensive home study course, covering everything from list building to copywriting might include everything that a person could possibly want. But the size of the product would be so huge that many people might get frustrated going through it all. On the other hand, somebody who JUST wants to learn copywriting would probably find a book on copywriting to be the ticket.

Even the health niche can go either way. There are books out there on general good health, covering a wide variety of topics. But what if somebody is just interested in finding out how to sleep better? Do you think they want to wade through a book on every malady in existence? Even with a table of contents, a lot of that “extra” info would probably go unused. A book on treating insomnia would be much better.

However, on the flip side, a person trying to make money online who knows absolutely nothing will probably get very little use out of a specialized book. Without a lot of other pieces filled in, that specialized book will only leave them with more questions.

So as you can see, there are pros and cons to each approach. The key is knowing WHO your target market is and what you want to get across to them, keeping in mind that a comprehensive book on a number of related topics is going to be a lot more time consuming to produce…which brings us to the last point I want to make.

Is it worth it for the product creator to put in all that extra work? Will it lead to more income or will they make just as much selling a narrower book?

Come up with the answer to that question and you’ll have a pretty idea which direction you want to go in.

To YOUR Success

Steven Wagenheim

Tired of creating products that nobody wants and don’t sell? Check out my Complete Guide To Product Creation at http://www.stevewagenheim.com/productcreation.html and create products that actually sell.