If you’re wondering what brought on this article today, don’t worry…I’m going to tell you. It was quite an eye opening experience having come in contact with some of the worst trash I’ve seen in seven plus years on the Internet. If you’re a product creator and want to know if your product sucks, but more importantly want to know how you can tell, you might want to read this article. That’s if you have the stomach for the truth.

Today, I got a PM from somebody at the Warrior Forum. They wanted me to look over their report and offer a testimonial. I agree to look at the report but told them that I would only provide a testimonial if the report met with my very high standards. Well, I read the report…all nine pages of it. Now granted, report length means very little. But when I read the report, it made no difference as to the length. The report was so basic that a first year marketer would have probably refunded it. Things that SHOULD have been in it were left out and what WAS in it was so worthless without the needed info that was omitted that the report itself was worthless.

I don’t think the person who wrote the report and sent it to me for review appreciated my comments. I’ve yet to hear back from them as of this writing.

Okay, so the report was crap. Great. But how can you tell if you’re the writer and what can you do to fix the problem? There is only one way. What you need to do is get a hold of a similar product, one that has gotten some glowing reviews, and see what’s in it. Does yours stack up? Is it as in depth? Is it as well written? Is the price that you’re charging for it comparable? Even if your report is good, if you’re charging 10 times what the competition is charging, you’re not going to make many sales.

Product creation requires researching the competition, plain and simple. You can’t create things in a vacuum. For one thing, how can you possibly have any idea of how good your product is if you have NO idea what the rest of the world is producing in YOUR niche? Just because YOU think something is great (all our children are great, right?) doesn’t mean that the rest of the world is going to agree. You have to learn to be objective about your work.

I hope the person who sent me their report to look at learned something from my rather blunt comments. I’d rather hurt somebody’s feelings than have them make a fool of themselves in the marketplace.

To YOUR Success,

Steven Wagenheim

Tired of creating products that nobody wants and don’t sell? Check out my Complete Guide To Product Creation at http://www.stevewagenheim.com/productcreation.html and create products that actually sell.