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  • Dec
    13

    Product Creation Tips – Don’t Forget the Little Things

    Product creation is a funny thing. We spend so much time on all the details of our product that we sometimes forget about the little things that ultimately end up ticking off our customers. This is especially true when it comes to ebook creation. Well, this article has been written for the purpose of reminding you about a few of those little things. Trust me, if you leave these out, you’re going to get people really annoyed and that’s the last thing you want to do to your customers.

    At the top of the list is a table of contents. Contrary to what you might want to believe, not everybody is going to read your ebook from cover to cover, especially if it’s one that covers a lot of ground. For example, let’s say you write a book on traffic generation methods. The person who buys it may not be interested in your chapter on AdWords because they don’t have the money to spend yet. So they want to focus on methods that are cheaper. It would be nice if they knew exactly where they could find them. So please make sure you include a table of contents with your ebook.

    Next on my hit parade is page numbers. Yes, page numbers. I hate to tell you this, but not everybody reads your PDF at their computer. Some people actually like to print it out and put the sheets in some kind of a binder. Well, believe it or not, sometimes in the printing process, pages get tossed off the printer. If there are no page numbers, guess what? You got it. Your customer has no idea what goes where and ends up getting very frustrated with your product. So please make sure you number your pages.

    Finally, there is your header and footer. It would really be nice if you had some identification in this area so that customers know exactly what it is that they’re reading. If they skip by the header page, the one with your ebook cover and title, they may not know what the focus of the book is. A header on each page will remind them that they’re reading a book on traffic generation and not just the one topic that they happen to be on. Also, if you have multiple volumes, it’s nice to know what volume you’re reading.

    These simple little things make the customer just a little more happy. And after all, that is what you want, right?

    To YOUR Success,

    Steven Wagenheim

    Don’t know where to start to create your first product? Check out my review of “The Complete Guide To Product Creation” at http://stevenwagenheim.blogspot.com/2008/09/review-of-complete-guide-to-product.html and get started TODAY! You too can create products that can earn you THOUSANDS monthly.

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