I have seen a lot of digital info products in my seven plus years of marketing online. And all of them, good or bad, had one thing in common if they were going to at least get me to read them through to the end… good formatting. I know you probably don’t think this is a big deal, but it is. In this article, I’m going to share a few simple formatting tips to make your digital info product a little more readable.

At the top of my list is font selection. For one thing, some fonts (especially the fancy ones) don’t translate properly to PDF with some PDF creators. So using fancy fonts can get you in trouble. Therefore, it is best to use one of the standard fonts for your ebook such as Times, Verdana, Ariel or Tahoma. This way, you give yourself the best chance of having your ebook rendered properly.

Then there is paragraphing. Have you ever read one of those ebooks where you had paragraphs that are like 15 lines long? Look, forget about “English” convention of what makes up a paragraph. You need to sometimes throw the rules of grammar out if you want people to actually read your book. Once they hit a long paragraph, they’re going to stop reading. So take a page from copywriters and keep your paragraphs between three and five lines max.

Finally, you want to break up your sections with sub headers. Many chapters in some of these ebooks go on forever and ever. Without a sub head to break the pages up, readers tend to get tired simply because they can’t find a place to stop. So either use sub headers liberally or keep your chapters short. Otherwise, you’re going to end up with a lot of unread material.

Too many product creators don’t pay attention to formatting. They just start typing and don’t stop. This is a recipe for disaster. However, by sticking to fonts that render properly under most circumstances, by keeping your paragraphs to three to five lines max and by breaking up your chapters with sub headlines or keeping the chapters themselves short, you give your product the best chance of being read.

And isn’t that what your ultimate end goal is?

To YOUR Success,

Steven Wagenheim

Tired of creating products that nobody wants and don’t sell? Check out my Complete Guide To Product Creation at http://www.stevewagenheim.com/productcreation.html and create products that actually sell.