As a product creator, I have learned the importance of a lot of aspects of product creation. But just how important are graphics…really? I’ve wrestled with this issue a lot and have finally developed an opinion on it. You may or may not agree with it, but I think you will find this interesting reading. Please note, I am referring to graphics inside the actual product itself and not the sales page.

Okay, here is my opinion in a nutshell. Take it for what it’s worth to you. Naturally, you want your product to look professional. And certainly top quality graphics and design can do that. But in the overall scheme of things, as far as what the buyer gets out of the product, graphics are just not that important. I have sold many successful products that have gotten great reviews with nothing but text.

However, having said that, here is where I believe graphics can be quite helpful. For one thing, if you are trying to get a point across that is difficult to do in words, a graphic can be a great alternative. For example, let’s say that you want to show somebody statistics on Facebook demographics. Sure, you can type all this stuff out. But wouldn’t it be better if they can see the statistics in graph form? For one thing, it’s going to be a lot easier to read.

Another area where graphics might be important is when you are selling a product that is really a front end for another product or service that is graphics oriented. For example, let’s say you sell a report for $7 on the importance of sales page graphics. Lets say that you actually have your own graphics design business. In this case, the look of the report itself is critical to getting people to actually use your service. They are going to want to see samples of your work. What better way than in the report itself?

So as you can see, graphics have their place. And don’t get me wrong, a nice looking product never has a downside. Just don’t drive yourself crazy on looks if the product itself, or what you’re trying to get from it isn’t critical to your ultimate goal. This is why I rarely bother with graphics beyond a chart or two and maybe an ecover in the product itself.

Ultimately, you have to do what you think is best for YOUR product. I’ve just given you MY two cents on the subject.

Take it for what it’s worth to you.

To YOUR Success,

Steven Wagenheim

Tired of creating products that nobody wants and don’t sell? Check out my Complete Guide To Product Creation at http://www.stevewagenheim.com/productcreation.html and create products that actually sell.