You know, sometimes you get so caught up in the X’s and O’s about running a business that you forget about those little things that make all the difference in the world. Becky Hagel, from the Warrior Forum, reminded me of one of these little things the other day with a thread she started. I’m going to tell you what she reminded me of and then give you my thoughts on the whole thing. I think you’ll find this a very informative and, hopefully, interesting article.

In a nutshell, what Becky said was this. When you create a product, you want to spend less time talking about yourself and more time focusing on the person reading the product and how that product can benefit them. In other words, less about you and more about them.

Okay, here is where I am on this issue. I agree to a point. The last thing you want to do is start going on and on and on about yourself. Eventually, you are going to turn off your reader. However, there are certain times where your own personal experience is important to getting your point across to the customer.

For example, let’s say you’re selling a book with a natural acne cure. There is absolutely nothing wrong about talking about your experience with acne and how it made your life a living hell. And certainly, you want to talk about how, once you discovered this cure, your life completely changed. That’s fine. But…you want to then focus the attention on the customer and make it about them. Saying something like, “Wouldn’t you like to be able to do the same thing for YOUR life” can make all the difference in the world.

You want to make it so that the person reading your book feels that you’re speaking to him and about him. The more personal you make the information, the more you can instill how the information can improve that person’s life, the better that person will relate to it. Talking only about how wonderful YOUR life is, is only going to make you come off as a total bore.

Remember…it’s NOT about YOU. It’s about your customer.

Remember that when writing your next ebook and you’ll find that you’ll have more people satisfied with your product and more repeat customers.

To YOUR Success,

Steven Wagenheim

Tired of creating products that nobody wants and don’t sell? Check out my Complete Guide To Product Creation at http://www.stevewagenheim.com/productcreation.html and create products that actually sell.