Yes, this is another rant against all you product creators who feel the need to make your customers jump through hoops to read your ebook. I’m talking about these miserable EXE ebooks that should, quite honestly, be made illegal. Why do I feel this way? Well, as a product creator myself, I am going to tell you EXACTLY why I feel this way. Keep reading to feel my full wrath.

Let’s start off with this. Many operating systems simply can’t open these darn things, either because they don’t have the right service pack or are just flat out not compatible. So you end up having a customer have to return the darn thing because he can’t do anything with it. When you mess with EXE books, you run the risk of losing a portion of your market because of these compatibility issues.

In addition to that, you have the inconvenience factor. EXE books usually require the buyer to remember some stupid password. They then forget it and can’t open the book anymore. They then have to contact the creator for the password and, in many cases, don’t get any response. They now have a worthless ebook that they can no longer use.

But the biggest reason of all to stop putting together these stupid EXE books is because there is ALWAYS a way around them. All somebody has to do is take screen prints of each page and paste them into a PDF. The technology is there to do this. You are NOT going to prevent theft if people REALLY want to steal your book. There are better ways to protect your ebooks such as using download management systems like DLGuard.

Point is, you don’t want to tick off your target market. People don’t like these EXE books. I don’t like them. And to be quite honest, if the sales page says it’s an EXE book, I won’t buy it. And, if I’m not told in advance and find out after the purchase that it is, I will immediately refund it and delete the darn thing from my hard drive.

Add to this the fact that many people are afraid that these things have viruses in them and you are really hurting your potential sales by doing this.

Okay, get it? Don’t make your customers jump through hoops to use your product.

To YOUR Success,

Steven Wagenheim

Tired of creating products that nobody wants and don’t sell? Check out my Complete Guide To Product Creation at http://www.stevewagenheim.com/productcreation.html and create products that actually sell.