One of the biggest mistakes that product creators make is not thinking about the shelf life of the product they’re thinking of creating BEFORE they actually create it. Contrary to popular belief, not every product in the world sells forever. In fact, many products, especially in the world of Internet marketing, have limited shelf lives. So if you’re planning on X number of dollars earned per year, you better get a good handle on just how many products you’re going to have to create to get there. This article explains.

Let’s start with the optimal product creation plan. This is the one where you create a product that might actually stand a chance of selling for quite some time. What would that product be? Something where the solution to the problem doesn’t change over time. Yes, it’s that simple. Unfortunately, many problems do change over time.

For example, what might work for treating a particular disease today may not work tomorrow or may not even be necessary tomorrow because of new advances. The world of medicine is changing all the time. So creating a treatment for something in the health niche is a risky proposition for longevity.

Another example would be if you were creating a product on search engine optimization. Because of the changes in search engine algorithms almost daily, these type of products could very well become outdated in a matter of months, if not weeks.

And then there are going to be products that you create that will only be viable if sold in a limited supply. For example, my niche products only go to 100 people for each release. So if I want to make X number of dollars from these products yearly, I have to figure out how many I am going to create throughout the year and how much I am going to sell each one for.

So what ARE the evergreen products? Well, off the top of my head, anything to do with education in an area where the rules don’t change. For example, music education. Music theory is music theory and it’s never going to change. So if you have a product that teaches people how to play piano or guitar, that product can theoretically sell forever. The instruction inside is unlikely to ever become outdated.

So when you think about the product you’re going to create, think about how likely or unlikely it is that the product itself is going to someday become outdated and if so, how long down the road.

This will give you a pretty decent idea of how many sales you can expect to get out of it during its lifetime.

To YOUR Success,

Steven Wagenheim

Tired of creating products that nobody wants and don’t sell? Check out my Complete Guide To Product Creation at http://www.stevewagenheim.com/productcreation.html and create products that actually sell.