Well, you’ve just made your first product and you’re so proud. You put together a great sales page, maybe even one written by a professional copywriter and put it up for sale. And then, the worst happens. Your product doesn’t sell. I don’t mean it doesn’t sell a lot. I mean it doesn’t sell…PERIOD. Not one lousy copy sold. And there you are scratching your head wondering why. Well, this article is going to give you some possible answers.

Let me start by saying this. Many product creators think that the product creation process starts with the first words or piece of code that you write. It doesn’t. That’s where way too many product creators make their mistake. The process actually starts with research…determining if ANYBODY even has ANY interest in such a product. You can’t sell something, no matter how good it is, if people don’t want it. Notice I didn’t say need. I said want. There is a big difference. But that’s a subject for another article.

So that’s the root of the problem. You haven’t done your research and you ended up making a product that nobody wants. But that’s only one possible reason. It is quite possible that you DID do your research and concluded that people DO want this product. Okay, great. What are some other possible reasons that your product isn’t selling?

Well, there is price as an issue. You may have created something that people want, but did so at a price that isn’t competitive with other similar products in the marketplace. If somebody is selling widgets at $20 a piece and they’re the same quality widgets as your $50 a piece ones, who is going to buy YOUR widgets? I know I wouldn’t. Conversely, if you price a product TOO low, people might see it as cheap and inferior and not purchase it for that reason.

Another reason people may not be buying your product, like it or not, IS your sales page. It’s simply not compelling enough. It doesn’t show people WHY they should buy YOUR product over somebody else’s. Maybe the page itself looks like crap. There are many variables to a sales page and any of those variables could cause your product not to sell.

So as you can see, no matter how good your product is, there are a number of reasons why it may not be selling as well as you like or at all for that matter. But the problem starts at the root. Do people want what you’re selling? If not, everything that comes after is a total waste of time.

To YOUR Success,

Steven Wagenheim

Tired of creating products that nobody wants and don’t sell? Check out my Complete Guide To Product Creation at http://www.stevewagenheim.com/productcreation.html and create products that actually sell.