And the race is on. Who can get the most PR 7 backlinks in the least amount of time and still have a site indexed by Google when the smoke clears? A little melodramatic? Maybe, but it does make a point. The fight over backlinks is one of the biggest SEO fights in the game. Everybody seems to think it’s the holy grail of search engine optimization. But is it? And are all backlinks the same? Most think they’re not. And while that’s technically true, they aren’t the be all and end all that some would think. This article explains.

Okay, let’s be honest. A PR 7 backlink is going to be worth a heck of a lot more to your web site’s climb up the SERPs than a PR 0 backlink. But how much different are they really? Well, for starters, in case you’ve been out to tea somewhere, Google has recently downplayed the importance of PR and even took it out of one of its tools. They’re not saying it doesn’t count anymore. They’re just saying that it’s not the big thing that people think it is. And personally, I couldn’t be happier. But that’s another story.

Truth is, I’ve got some sites that have PR 5 and 6 backlinks that are nowhere to be found near page 1 of Google’s search engine while I have sites with PR 1 and 2 backlinks that are on page 1. Why? What’s the reason? Well, the simple explanation is that there is a lot more to ranking with Google, or any search engine for that matter, than just backlinks. If that were the case, people would just beg, borrow and steal to get them. But even more important is the content on the site itself and even more important than that is the relevancy of the keywords to what people are searching for. Add to that mix the amount of time that the site has been online and…

Well, you get the picture. Ranking is a heck of a lot more than backlinks. Otherwise, it would be very easy to get your site up to the top of the charts. No, don’t ask me how because it’s irrelevant. The thinking behind the importance of other sites linking to you is over-inflated. So in that respect, one backlink is really no different from another. I hear all the SEO experts right now screaming “heresy!”

I’ve been at this way too long to get sucked in by the hype. Sure, try to get authority sites to link to you.

Just don’t get caught up in the hype that this is ALL you have to do.

It’s NOT.

To YOUR Success,

Steven Wagenheim

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