I have no doubt that I am going to get a lot of slack from some of the so called SEO experts over this article, but the heck with ‘em. There is a lot of misinformation going around about anchor text so I figured it was time for me to set the record straight. Contrary to what you might have been told, the kind that you will want to use will depend on what it is you’re using it for. If you’re confused, don’t be. Keep reading and it will all become perfectly clear to you.

What most SEO experts probably haven’t taught you is this. Anchor text serves two purposes. Oh, I know…you thought it was just to get good placement in the SERPs. But it serves another purpose…and that’s to get people to actually click on the darn link in the first place. What’s that you say? You can serve both purposes with the same kind of anchor text? Maybe, but what would you say if I told you that a particular kind that works well for the one purpose but not as well for the other?

Most people will use an anchor text that reads something like, “best-acne-cure” so that they get a good placement in the SERPs for it. And that’s fine. That’s the kind of anchor text you SHOULD be using, one that is keyword rich for whatever phrase you’re targeting. Sadly, and this has come from tons of testing, this anchor text sucks for getting people to click on your links. At least in comparison to another anchor text that works wonders for that. Know what it is?

Click Here!

Yeah, I know…pretty lousy for the SERPs, but if you want people to click on your darn link, you have to pretty much tell them to. Now, there is a way around this so that you can have the best of both worlds. What you do is something like this…

Click Here! for the “best-acne-cure”.

What you’ve done is made it so that you have the better click me link AND the better SEO link all in the same sentence. And if you’re submitting articles to directories, most directories will allow you at least two anchor text in your signature.

So, if you want to get the best of both worlds, use them both. Between the two, they WILL get the job done.

To YOUR Success,
Steven Wagenheim

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