I normally don’t like giveaways, but this one is really simple, not a lot of stuff and the products are great, including my “Niche Marketing In Plain English” book.

Why do marketers take part in giveaways?

The answer is simple…to build their list.

However, if you’re going to get involved in a giveaway, you have to give prospects something of real value, otherwise the giveaway becomes meaningless. A list of unresponsive prospects (because they are disappointed in the product they got) does nobody any good.

It doesn’t do the list owner any good because he ends up with a totally unresponsive list and it doesn’t do the people on the list any good because they’ve just wasted their time on something that’s totally useless.

This may sound like common sense, but a lot of marketers don’t get it. They simply slap together a crappy report in order to get opt ins and then hammer these poor people with one sales pitch after another. It’s crazy.

So if you’re going to get involved in giveaways, give your list something of value and then don’t hammer them with one sales pitch after another.

Common sense?

Maybe…but something I wish a lot more people would use.

To YOUR Success,

Steven Wagenheim
Simple Giveaway