The one thing that I love about Frank’s courses are his teaching style. Whilst some of the content may be covered elsewhere he can make even the most mundane things interesting and even amusing. When I watch one of Frank’s videos sometimes I forget that I’m learning anything but at the end of it, more often than not, I come away with some new knowledge or techniques that I can use within my business. You do make a good point about the List Building being used as a hook though, he is not alone in this.