Safelist advertising is still one of the cheapest ways to promote your business on the Internet. It can also be one of the biggest wastes of time if you bother with safelists that don’t bring results. This article is going to focus on credit based safelists and why, in the long run, they are probably your best choice as far as what kind of safelist to sign up with.

Most safelists revolve around the principal of allowing the member decide whether or not to read their safelist emails, while at the same time allowing them to email to other members as often as the safelist itself allows, whether it be daily, weekly or whatever. The problem with this concept is that most people don’t read their emails and yet expect others to read the emails that they send out. Of course nobody does, and in essence, this makes normal safelist advertising close to worthless. It is because of this reason that credit based safelists were created.

The basic credit based safelist works as follows. The person signs up, whether it be free or paid, and upon signup gets a certain number of credits. The number is usually in the thousands, but greatly varies from safelist to safelist. With these credits, the member is allowed to then send to as many members as he has credits. So if he is given 30,000 credits in his first month, then he is able to send his email ad to 30,000 members total for that time period, whether it be for the day, month or whatever. Once his credits are used up, he can no longer email to anymore members until he earns more credits. And therein lies the beauty of credit based safelists.

There are usually two ways for the member to earn credits. He can either buy credits at whatever the going rate is per credit, or, and this is the more popular option with members, he reads emails from the other members in order to get those credits. The number of credits you earn from each email you get will vary depending on the safelist, but it’s usually a good number of credits so that you don’t have to read anymore than 10 to 20 emails in order to send out your ad to another 1000 members, more or less. This gives people the incentive to read other ads because they know that if they do, they’ll get to send their ads out to more people.

While safelist advertising is not the most effective form of advertising on the Internet, credit based safelists at least give you a decent chance of making a few sales, as my own experience has shown me.

If you want to learn more about safelist advertising and other forms of advertising as well, check out the link in my signature. You’ll learn about safelists and a whole lot more.

To YOUR Success,

Steven Wagenheim
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