I see a lot of questions day in and day out. Most recently was this one. “Why is my traffic going up and yet my conversion percentage is going down?” Well, there are several reasons why this could happen. This article is going to go over some of the more common ones.

At the top of the list is targeting. Usually, when traffic goes up it’s because the person generating the traffic is using sources they’ve never used before. And when that happens, there is always a chance that one of those sources isn’t going to be as responsive because the targeting itself is not as pinpoint. For example, if you’re promoting a generic make money online product, you’re likely to get article marketers and PPC users to buy it. But if you’re promoting a PPC product, and target article marketers too, your conversion is likely to go down because article marketers probably won’t be as interested in a PPC product. That’s one possible explanation.

Another explanation is the amount of traffic initially gotten. Let’s say you were getting 1,000 visitors a month to your site and your conversion percentage was 2%. Now let’s say, all of a sudden, you’re getting 100,000 visitors a month and your conversion percentage goes down to 1.5%. The reason could very well be because your initial sample was too small to get an accurate measure.

And then there is something that many people just don’t think about. Your site doesn’t exist in a vacuum. There are constantly news sites in YOUR niche coming online everyday. It’s quite possible that a new site is taking some of your sales away because they have a better product. Maybe there is more than one site doing that. So while your traffic is increasing, because of the increased competition, it’s not as easy to make a sale. Prospects now have more choices so they don’t have to buy from you. In fact, maybe they’ve come back to your site far enough apart in time and from a different IP address to count as another visitor. This could actually artificially inflate your traffic.

Point is, just because you get more traffic doesn’t mean you’re going to get an increase in conversion percentage. In many cases, it WILL go down.

It’s just the way things are.

To YOUR Success,

Steven Wagenheim

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