As with everything in life, with video marketing and video creation, it’s not just about what you do well, but also about what you don’t do well and how to make sure that it doesn’t screw up your video. Yes, this article is about deemphasizing your weaknesses. This is just as important as doing what you do well. We’re going to take a very brief look at this issue. Hopefully, you’ll get something out of it.

Ego is a terrible thing. Many of us are so convinced that we are great at everything we do that we allow it to cloud our judgment when it comes to doing anything at all. I don’t suffer from this problem. I know very well what I stink at and I don’t do it. In the case of video, I know what I can and can’t get away with.

For example, take a look at one of Jason Moffatt’s videos. The guy is totally out there and off the wall. To say that he is outrageous is an understatement. If I tried to get away with some of the stuff that he does I’d be laughed off the screen.

So what does one do when they’re just not photogenic? I mean let’s face it, not all of us look like Brad Pitt. Well, there is a way to get around this. Instead of making a video where you’re right out there for everybody to see, make one that’s a slide presentation instead. This way, the viewer still gets the message but doesn’t have to look at your grotesque form on camera.

What if your weakness is your speaking voice but you look really great? No problem…make a video with captions. Have yourself pointing to a blackboard or whiteboard. Make it humorous. Have a sign made up saying that you lost your voice and hold it up in front of the camera at the start of the video. To counter the quietness of you not speaking, have some music in the background. Heck, do a dance if you have to.

Point I’m trying to make is this. We can’t all be fantastic at every aspect of every little thing that we do. However, if we focus on what we do well and deemphasize what we don’t, our work will come across professional and be received with great results.

To YOUR Success,

Steven Wagenheim

Want to find out how to create killer videos like my friend Kevin Riley and rake in a 6 figure income like he and I do? Check out my review of his dynamite product at my blog at http://stevenwagenheim.blogspot.com/2008/06/kevin-rileys-recipe-for-success.html