As a copywriter and article writer, I was always told, back in the old days, that I needed to find my voice…the style that I was going to use to speak to my audience. This is very true. You need to be able to find a voice that is both natural and comfortable for you and also conveys the message to the prospect as strongly as possible. Well, the same thing is true with video marketing. When you create a video for the purpose of selling, you have to find your voice, or more specifically, your face. This article will explain.

Have you ever watched some of the videos from the top Internet marketers? Have you noticed that they all have their own distinct style. I was watching some Frank Kern videos last week and I just loved the way he was so natural and laid back. He’s actually quite a funny guy. Now, if somebody like Joe Vitale tried to come off like Frank, it would be a joke, and not a funny one. He just couldn’t pull it off. Frank has that personality and he knows how to get it across on video.

You also have to know who your target market is. Your personality may not work for that market. As much as I hate to say this, some of the laid back characters like Frank would probably have a hard time relating to older folks who are pretty formal. Frank would probably put them into cardiac arrest with some of the stuff that he talks about. Conversely, Joe Vitale might have some problems trying to reach a younger crowd. So you see, you have to look at who you are and who your market is.

So what is your personality, or face, doesn’t fit that market? Well, there are two choices. The first is to hire somebody to do the videos for you. Of course that can be expensive. So if that’s out of your budget, the next choice is to not appear in the video but simply make PowerPoint presentations for video use. They’re easy to do and with things like Open Office and Camstudio, you can do them at no cost.

Bottom line is this. Video is great for marketing, but if you’re not the right fit for your target market, your video will not have the effect that you want it to have.

To YOUR Success,

Steven Wagenheim

Want to find out how to create killer videos like my friend Kevin Riley and rake in a 6 figure income like he and I do? Check out my review of his dynamite product at my blog at http://stevenwagenheim.blogspot.com/2008/06/kevin-rileys-recipe-for-success.html