There is no question that video marketing can be very profitable if done correctly. Problem is, most people wouldn’t know a decent video from a hole in the wall. Sad, but true. So let me ask you a question. Did you watch this year’s Super Bowl? Well, if you did, you probably noticed the clever and not so clever commercials. Well, you can learn a lot from those Super Bowl commercials when it comes to making videos. Not sure what? Keep reading and you’ll find out.

It gets by most people, but the main thing about the Super Bowl commercials that makes them so unique and so fun to watch is the mystery. With so many of these, you have no idea where they’re going or even what they’re promoting until the very end of the commercial. Take the commercial for the Dodge Charger, Lat Man’s Stand. The commercial starts off with all these things that the man will do for his woman. Some of them are hysterical. Finally, he says he does all this so he can drive his Dodge Charger…Last Man’s Stand.

It’s a brilliant commercial. It not only keeps you wondering where it’s going and what the commercial is for, but it implies that the Dodge Charger is so good that it’s worth putting up with all that crap, just to be able to drive it. Now THAT is a sales pitch if I ever heard one.

How about that Snickers commercial? They’re playing football and the one player appears to be Betty White. Well, the one player starts ragging on him for playing like Betty White. Anyway, this girl comes over and gives the player a Snickers bar and Betty turns into the actual player. The tagline…”Snickers…when you’re not feeling like yourself.” The ad implies that if you eat a Snickers bar you’ll be just like your not so old self again. Oh, and the end when Abe Vigoda gets knocked to the ground and says, “That hurts” was hysterical.

In this case, you have humor that really gets the point across.

What these, and other Super Bowl commercials have in common is that they’re not the same old song. They’re fresh, unique and even a little quirky. If you want your videos to stand out and get the attention of your prospects, you can’t just stand in front of a camera with a dull look on your face and start talking about your product. That is a sure way to put everybody to sleep.

Do yourself a favor. Head on over to YouTube and watch some of the 2010 and prior Super Bowl commercials. You don’t have to have a big budget to put together a video that actually captures the interest of the person watching.

To YOUR Success,

Steven Wagenheim

Want to find out how to create killer videos like my friend Kevin Riley and rake in a 6 figure income like he and I do? Check out my review of his dynamite product at my blog at http://stevenwagenheim.blogspot.com/2008/06/kevin-rileys-recipe-for-success.html