My apologies from the get go but because of certain TOS of a certain site, this article is going to have to be very cryptic in some areas. I will still try to make my point as clear as possible without naming any names or anything in specific. I’m going to be referring to a specific video in this article and show you (sort of) how the creator was very smart in their creation of it. Okay, here we go.

The video was one promoting a service that the site was offering. The video was composed of two parts. The first part was the owner of the site talking about their service in general. The second part was a voice over artist going over the actual terms of the service. Okay, let me touch on this first.

You’re probably wondering why the site owner didn’t do the whole video. Well, there are two reasons. The first one is simple. Would you want to listen to one person talk for five minutes straight on any topic? No, of course not. After a while, you’d be bored. By having a voice over artist, along with slides, go over the actual terms of the service, it breaks the video up. The risk of boredom is reduced.

However, there is a second reason for doing this, one that I am guessing at. The site owner, great guy as he is, probably realized that a professional voice over artist would get the terms of the site over better than he could. This is very important when creating a video. See, most video creators think that they have to do everything themselves. This is not true. If there is something that you feel another person can do better, whether it’s graphics, voice over or whatever, you should have that person do it.

Another thing that I want to point out about the video was that the terms of the service were clearly pointed out as well as what the service did NOT include. This kind of honesty is very refreshing today and will certainly add to the credibility of the video.

I’m sorry I can’t be more specific about the video itself but the site’s TOS forbids me to name names. But by following the bit of advice I gave above, you should be on your way to making better videos.

To YOUR Success

Steven Wagenheim
Want to find out how to create killer videos like my friend Kevin Riley and rake in a 6 figure income like he and I do? Check out my review of his dynamite product at my blog at http://stevenwagenheim.blogspot.com/2008/06/kevin-rileys-recipe-for-success.html