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May4
Video Marketing Tips – Planning Your Video in Advance
No CommentsWhat you are about to read is my own screw up, so believe me when I say that I am speaking from experience. You really want to plan your videos in advance to save you from wasting a lot of valuable time. This article is going to be a real eye opener for many. It certainly was for me.
Okay, let me get right to the story. Fortunately, this video wasn’t for a major project or I would have been crying in my beer. I made a video to show people how to create a PayPal payment button. Now, since I use DLGuard, I don’t really do this anymore myself. And quite honestly, it had been a long time since I last made one of these things. So when I got to the PayPal Merchant Services section, I was a bit surprised at what I saw. Wow…they really changed things around.
But that wasn’t the worst of it. See, in going through the process of creating the button, I did something that I didn’t think would cause a problem. but it did. I ended up getting an error message at the end of the process. I then had to go back and fix it. Now, if this was for a major product release, I would have had to re-shoot the video. There is no way I could have released it the way it was. It was only because it was for a friend that I could get away with the production the way it was.
Had I gone through the button creation process first before making the video, I would have saved myself a lot of time in having to re-shoot. Fortunately, I didn’t have to only because of the circumstances. Point is, when you make a video, you don’t want to fly by the seat of your pants. You want to plan every action out before you actually go ahead with it. Imagine doing an hour long video and having to scrap it because of a few screw ups during the filming. It’s not a pretty picture.
The extra time you take to plan will save you tons of time in the editing room, assuming your botched project can even be saved.
To YOUR Success,
Steven Wagenheim
Want to find out how to create killer videos like my friend Kevin Riley and rake in a 6 figure income like he and I do? Check out my review of his dynamite product at my blog at http://stevenwagenheim.blogspot.com/2008/06/kevin-rileys-recipe-for-success.html
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