God bless Internet marketers. They love to sugar coat things. If you read how easy it is to do just about anything online, you’d think that everybody was a millionaire at this business. Truth is, there are very few things that are REALLY easy. Video marketing is one of them. In this article, I’m going to give you the REAL truth about video marketing. You may not want to hear it, but you need to know it.

Let me start off by saying this. Videos can absolutely explode your profits like nothing else. However, it’s not going to happen JUST by you slapping up a video on YouTube with any old garbage on it for just any old niche. A little bit of planning is required.

For starters, not all niches are going to be receptive to video. Some subjects just don’t translate well to video and are better served by the written word. Would you want to watch a video of some guy talking about the atrocities of war? I know I wouldn’t. I don’t care what book he’s selling. That video would put me to sleep. Give me a well written article instead. On the other hand, a video of somebody showing me how to play great guitar leads would really grab my attention and maybe even get me to buy his course. Know your niche and know your audience.

Secondly, you can’t just slap together any old thing. Have you seen some of the most popular videos on YouTube? They’re either very well made or they’re very clever and unique. The attention span of most people today, especially with all the distractions in the world, is limited. If you don’t grab their attention right away, forget it. So taking that guitar lead video as an example, many of the great ones will start off with a sound clip of the person playing this really cool lead so you can hear what it sounds like. This makes you want to watch the video so you can learn to play it as well. You MUST grab people right away.

Finally, it is rare that a video takes off overnight. Things take time unless you have something that is so unusual that people just start talking about it to everybody they know. But for most videos, you need to use proper keyword selection to get them to the top of the search engines. So yes, you need to know a little bit about marketing.

Make no mistake about it. Videos can work really well. But if you think you can do a half baked job in any old niche and make a fortune, you are seriously kidding yourself.

To YOUR Success,

Steven Wagenheim

Want to find out how to create killer videos like my friend Kevin Riley and rake in a 6 figure income like he and I do? Check out my review of his dynamite product at my blog at http://stevenwagenheim.blogspot.com/2008/06/kevin-rileys-recipe-for-success.html