There is something about seeing something visually. They say that a picture is worth a thousand words. The same thing could be said about video as well. However, when making videos for the purpose of marketing products and services, there is more to it than just the video itself. There are some fine touches that you can add to the process to enhance the video even more. Some are subtle and some are not so subtle. In this article, I’m going to go over some of these things.

Let’s start off with the sound. I know we’re talking about video, but sound is important. What kind of sound do we have going on in our video? Is it just a person speaking? Is there music that goes along with it? And if so, when does the music come in? A common tactic is to have music for the intro and during the closing credits. These are common signals that the video is now starting and ending. The music, of course, should fit in with the theme of the video itself, but this is flexible. Have you listened to some of the music that accompanies some videos? It’s pretty out there.

What about PowerPoint presentation videos? A lot of marketers think that the presentation itself is good enough, whether it’s slides or clips or whatever. But there are subtle ways that we can enhance these slides. For example, let’s say that we’re showing a slide of some income stats showing before a certain campaign and after. We might want to highlight the stats that came after the new campaign so the viewer can visually see the difference a lot clearer. Sure, the numbers are there, but by pointing them out in some way, the viewer becomes more aware of them. Yes, it’s a subtle addition, but it works wonders.

What about links? So many marketers forget about the importance of presenting links during the video so that the viewer can make a note of the site that the marketer wants them to go to. Sure, they may mention the name of the site in the actual presentation, but how many people are actually going to remember it? Unless you mention it many times, which can be annoying, the viewer is likely to forget it. By flashing that URL up on the screen and leaving it there, it is unlikely this will happen.

There is so much more, but these few simple tips, adding sound and music in the right places, highlighting PowerPoint slides and displaying links during the presentation, can make your video a lot more effective.

To YOUR Success,

Steven Wagenheim

Want to find out how to create killer videos like my friend Kevin Riley and rake in a 6 figure income like he and I do? Check out my review of his dynamite product at my blog at http://stevenwagenheim.blogspot.com/2008/06/kevin-rileys-recipe-for-success.html