I have no doubt that there are going to be quite a few people who don’t agree with this article. Fine and dandy. But in my opinion, the perception of what a quality video is by many marketers is way off the mark. So, in this article, I am going to offer my opinion as to what a REAL quality video is. Trust me…it won’t be what a lot of people think.

So let’s start there…with what most people consider a quality video. The general perception is that a quality video is one that’s shot with professional equipment…maybe even shot by a professional video service. The picture quality has to look like something off of a TV or close to it. Anything less and you don’t have a quality video.

Okay, let me ask you a question. This is a hypothetical case but I think it will get the point across. John Doe is an avid golfer. He knows more about the game than quite a few pros. And he can drive a golf ball 350 yards off the tee. The guy’s got one heck of a swing. John Doe wants to make a golf video showing people how to swing like he does so that they can get more distance on their shots.

Problem is, John Doe doesn’t have any fancy video equipment. He’s got this cheap camcorder that maybe cost like $99 or something like that. The video quality, even with good lighting, is grainy at best and certainly doesn’t look anything like a professional video. But, he can get the camera setup so that it can clearly show his shot in action and the video is clear enough, along with his explanation, that almost anybody watching it can see HOW he swings that driver and more importantly, can understand HOW to do it themselves.

That, in my opinion, is a quality video. I don’t give a rat’s behind if the video itself is a little grainy. If that person can show me how to swing my driver and get an extra 100 yards or whatever out of my drives, he can keep his fancy professional cameras.

Too many people confuse glitz with quality. Somebody in a nice suit, photographed with a $10,000 setup and spouting a lot of nonsense about who knows what, to me, is not quality. It’s just a waste of my time.

Like I said, there are going to be people who don’t agree with this. But give me substance over style and in my opinion, you’ve sold me.

To YOUR Success,

Steven Wagenheim

Want to find out how to create killer videos like my friend Kevin Riley and rake in a 6 figure income like he and I do? Check out my review of his dynamite product at my blog at http://stevenwagenheim.blogspot.com/2008/06/kevin-rileys-recipe-for-success.html