Video marketing is great. With sites like YouTube, the possibilities for getting targeted traffic to your site are unlimited. However, the video itself has to do the job it’s supposed to do. And a big part of that is what I call “focus” or, as others might put it, the “star” of the video. Who or what is the star of your video? Does it matter? And if it does, do you always get it right? The answers may not be what you expect. Keep reading to find out more.

Know what a lot of prospects hate? I can tell you this because I hear it all the time. They hate videos where the speaker is making it all about them. Look at my house, my car, my boat, my company or whatever. Look at how successful I am. Guess what? Nobody cares. Sure, they want to know that they’re getting advice from somebody with credentials, but the genuflecting that goes on in some of these videos is almost comical. The speaker, or marketer to be more specific, is missing the point. They’re making it all about them. Instead, they should be making it about…the prospect.

That’s right. The prospect is the real star. The prospect is the person you want to focus on. How can you make their life better? Is it through a new piece of software? Maybe it’s a new book on health that will help them live longer. Whatever it is, the focus should be on the prospect and what you can do for that person. Then you want to focus on the product, service, procedure or whatever it is that’s going to make their life better. The last thing that you should focus on is you.

Now, there are exceptions. For example, let’s say you’re selling a program on bodybuilding. If you’re 300 pounds and all muscle and can press 550, yeah, you want to show the viewer of the video what YOU can do because of what you know. In this case, you MUST be the focus because that’s where all the credibility is. And even there, you don’t want to overdo it. You want to make it clear to the viewer that THEY can do this too by using your proven program. You still want to focus on how YOU can help THEM.

When you make a video, think about our audience and what they want to see. Think about what’s going through their mind while they’re watching the video. If you do this and always concentrate on THEIR needs and wants, you’ll almost always come up with a killer video that will rake in the sales.

To YOUR Success,
Steven Wagenheim

Want to find out how to create killer videos like my friend Kevin Riley and rake in a 6 figure income like he and I do? Check out my review of his dynamite product at my blog at http://stevenwagenheim.blogspot.com/2008/06/kevin-rileys-recipe-for-success.html