In this first of a four part series, I’m going to explain why Johnny, or you, can’t make money online. A lot of what you’re going to read is going to be hard to swallow. Hearing the truth is never easy. And in this case, the problem begins at the core.

What do I mean by the core? I mean the REASON why you’re getting into this business in the first place. Think the reasons don’t matter? Think again. And while I can think of a zillion reasons why somebody would want to run their own home business, these are the ones that are most common.

1. Loss of job or poor paying job.
2. Excited by glamour of it.
3. True passion for some topic.
4. Greed

Let’s begin with number 1 and see how this can be a stumbling block.

When a person loses a job or has a poor paying job, they are usually under a lot of stress. Why? Well, when money is tight, bills don’t get paid. Maybe this means less entertainment time. Quality of life goes down. Trust me, this is not the kind of frame of mine you want to be in when running a business. Ultimately, many of the people who fall into this category crack under the stress and thus can’t focus on their business.

End result…failure.

Let’s move on to number 2…excited by glamour of it.

Maybe you know somebody who is running their own home business and making a killing. They have a wonderful life. They take trips and meet all kinds of people. The lifestyle is amazing. You’re so drawn to it that you want to take a crack at it yourself.

Problem is, you don’t see all the work that goes into the business. When you actually dive into it, you see what’s involved and all of a sudden, the glamour isn’t so glamorous. And since you don’t really NEED the money (point 1) you’re just not motivated enough to continue.

End result…failure.

Let’s move onto number 3…true passion for some topic.

Let’s say you’re a musician and you want to start a business where you teach people how to play guitar by ear. You have a true passion for this. Problem is, you have no business sense and don’t really have a drive to learn HOW to run a business. You don’t want to do all the boring things. You just want to put up your great site and have people come to it to buy YOUR great product.

But they don’t come because YOU don’t know how to run a business and don’t REALLY want to learn.

End result…failure.

Finally, we have greed. These are people who see nothing but dollar signs in their eyes and want nothing else in life. Just show them where the money is. They’ll do every unethical thing to get it too.

Problem with most of these people is they either get tired of constantly having to out run the law or they get caught. The stress of this kind of life, no matter how greedy you are, can kill you.

In the next installment of this series, we’re going to move onto the next issue…training.

See you then.

To YOUR Success,

Steven Wagenheim

Looking for a solid 4 step plan to building your own business…FREE? Pick up my free report at http://www.stevewagenheim.com/4steps.html and get started TODAY!