Steve Wagenheim’s Home Business Blog

Today, the world as we know it ended. Yes, everything came to a crashing halt. Aweber, the mighty autoresponder service was down for a few hours. Get Response was down as well. Turns out that their data center had a problem and that was the reason. In the meantime, Internet marketers all over the planet were in a panic. Opt ins were lost and nobody could email their lists. Yes, everybody was ready to jump out a second story window but me. Perspective is a wonderful thing. This article is going to try to give you some of the wisdom of my years and a piece of perspective at the same time.

Let me start off by asking you a question. The outage at the data center. Is there anything YOU could have done about it? I’m not talking about what the data center or what Aweber or Get Response could have done. I’m asking what YOU could have done. The answer to that question is pretty obvious. There is nothing you could have done. This whole situation was out of your control. When you put your business in the hands of a third party, you run the risk that the third party in question is going to have problems…maybe even go out of business.

So what are your options? Well, after the outage today you have two choices. You can continue to go with Aweber or Get Response, whichever one you use, or you can go with a different company. But let me ask you a question. If you go with a different company, do you REALLY believe that something like this can’t happen to them? I mean, after all, Aweber and Get Response are two of the biggest. So if this can happen to them, it can happen to anybody. No company is immune to problems…no matter how big they are. And if you DO switch, will you get the same quality service? Will delivery rates be as good? These are questions you need to ask yourself.

In short, stuff happens. The world is not perfect. If it was, we wouldn’t have all the problems that we have. The key to surviving in this world is being able to recognize what problems are within your control and what problems are out of your control. If in your control, then don’t just sit on your butt doing nothing. Attend to the problem quickly and efficiently. If the problem is out of your control, make the best of it. Do what you can but don’t get all worked up over it.

I know…easier said than done. But as you get older, you’ll find that it gets easier.

To YOUR Success,

Steven Wagenheim

Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.