Steve Wagenheim’s Home Business Blog

This article is specifically for Internet marketers who sell their own products. If you don’t sell your own product, you can skip this one. Okay, for those of your left…question time. What sells your product? Is it the product itself or is it your sales letter? No, this isn’t a trick question but hopefully, my thought process here will actually help you sell more product and have fewer refunds in the process.

Way too many marketers think that in order to sell their product, they have to have some slick copy written by a big shot copywriter. And then, if they do that…they don’t have to worry about the actual quality of the product because the copy will do the selling. Well, yes and no and for the yes part…maybe not the best idea. Let me explain.

Sure, a sizzling hot copy can sell a crappy product. I have seen it time and time again. You read this fantastic sales page and then you buy the product and you find it’s nothing with nothing. For me, these sales pages are doing the product creator a disservice because of the number of refunds they’re probably getting.

Instead, here is a novel idea. And I know you copywriters are going to hate reading this. How about the product creator actually creates a killer product that actually does what it says it does and THEN write copy that doesn’t go over the top and just states what the product does and how it can help the customer? Yeah, I know…it’s a novel concept.

See, I truly believe that if you have a solid product, you don’t have to have a copywriter write a tons of hype and borderline lies to sell it. Yeah, I know…a lot of marketers AND copywriters will tell me that you have to sell HARD. I don’t know…I never had to and I’m doing fine. But maybe I’m just a weird animal.

But let’s get back to the question that this article asks. Is your product selling itself or do you owe your copywriter a big bonus at the end of the year? Look, I’m not trying to be your conscience here but eventually, you sell enough products that have to be artificially pumped up by a slick sales page and you’re going to be working at a McDonald’s asking patrons if they want fries with their burger.

Next chance you get, take a look at your product and your sales page and answer this question honestly…

Which is better?

I know what I want MY answer to be.

To YOUR Success,

Steven Wagenheim

Need a sales letter that will get the job done…PERIOD! Hire a copywriter who has been in the trenches marketing his own products for 7 years. Visit my site at http://www.bcipe.com/copywriting_service.html for details and get copy that isn’t over the top and overpriced.