Steve Wagenheim’s Home Business Blog

Oh well, another big product launch has come and gone. I’m talking of course about Frank Kern’s List Control. Well, I’m going to tell you something about it that most people either won’t recognize or won’t admit even if they did. I think you’ll find this article quite interesting to say the least.

First off, let me say that I think Frank Kern has a wonderful stage presence. Ever watch one of his videos? I could watch him for hours. That takes talent. Anyway, I was watching his video on List Control and I noticed something interesting. When he started talking about what people would learn from the product, I noticed that the individual ingredients were no different from any other massive product on Internet marketing. In fact, I didn’t find much difference between this product and Traffic Secrets, Nitro Blueprint or any of the other comprehensive marketing products. So what makes this one different?

To answer that question, one needs to look only to the title of the product itself…List Control. The focus is on building a list. And even though in order to do this you need to have many other aspects of marketing in place, such as traffic generation, copywriting and so on, the focus leads one to believe that even though everything that you’ve seen in every other massive product on market is in THIS product…this one is different because of the focus.

Don’t get me wrong. I’m not saying that this product isn’t good. It is probably excellent. But the brilliance here is in the marketing of it. This is something that YOU as a marketer should make a note of the next time you come up with your OWN product. What’s the focus going to be? How are you going to make your wheel different from all the other wheels that have come before it?

Let’s be honest here. There is nothing new under the sun. Everything is just a spin off of something else that came before it. And that’s fine as long as it has value. Two people can explain article marketing to a single person and that person can totally understand the one person and totally misunderstand the other. It’s not always the content of the message but HOW it’s delivered that makes all the difference in the world.

Point is, don’t expect to find anything revolutionary in Frank’s new product. However, given his reputation and the quality of his work, expect it to be of value and possible use to you IF learning to build a responsive list is something that you feel will help you.

There you go. Something you DIDN’T know about List Control.

Or did you?

To YOUR Success,

Steven Wagenheim

Want to learn how to build a responsive list and all about email marketing at a fraction of the cost of List Control? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing…experience that has earned me tens of thousands of dollars yearly.