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Enough is enough. Yet another thread over at the good old Warrior Forum starts bitching about how this or that or whatever is not coaching, mentoring, whatever you want to call it. Hey, can we at least agree on the terms? Well, that's the problem. Seems we can't agree on anything when it comes to this subject. And therein lies the problem. Everybody has a different definition. And as long as that continues, a solution to the problem will never come about. This article explains. First problem, when it comes to coaching and/or mentoring is that people can't even agree on the difference between the two. Is there a difference? And if so, what? If you ask 100 different people, you're going to get 100 different answers. Who's right? Got news for you, it doesn't matter who's right. You heard me. See, the only thing that matters is the perception of the person who is seeking the coaching and/or mentoring. It's whatever is in THEIR mind that matters. And that's where the whole problem lies. It's called expectations. For starters, what degree of participation is required to be considered mentored or coached? How in your face does the mentor or coach have to get? Is email correspondence enough? Does the person have to get on the phone or on Skype with the student? Does the person have to fly to the student's house and actually live with the student for a period of time? At what point is it coaching or mentoring and at what point is it, well, NOT coaching or mentoring? What about the amount of information that is taught? Does it have to be everything involved with one particular subject? Does it have to be more than one subject? What about the amount of time spent with the student? Is one day enough to be considered coached or does it have to be a week, a month or even several months to a year? If I get on the phone with you for an hour and answer a bunch of questions, is that coaching? Okay, before I start to drive you crazy with all these questions and a whole lot more that I could ask, let me give you MY definition of coaching, mentoring, whatever you want to call it, based on the expectations that I see from my own students. Here it is. Coaching or mentoring, from the student's point of view, is taking that student by the hand and walking them personally through whatever it is that they need to learn. That includes giving them the instruction that they need and THEN going over their work afterward to make sure that they did it correctly. That's the overall expectation, whether you want to agree with it or not. It isn't just giving somebody a book to read or a video to watch and call it coaching. The student expects PERSONAL attention. And whether it's via email, Skype or in person doesn't matter to them. As long as after you're done working with them they know what to do and know they've done it right, they're happy. As far as whether this is coaching or mentoring, don't even get me started on that. Essentially, they are the same thing in the minds of the students. They expect personal attention. Get that right and the semantics won't matter. To YOUR Success, Steven Wagenheim Tired of spinning your wheels trying to get your marketing off the ground? Haven't got a clue what you're doing and sick of being dead broke? Why not get some solid mentoring from somebody who has been EXACTLY where you are today? Check out my mentoring program at http://www.stevewagenheim.com/mentoring/mentoring.html and finally get yourself the one on one education that can FINALLY give you the success that you've been looking for.

If I had to guess, I'd probably say that the most commonly asked question among Internet marketers is this one. "Is it okay to...?" You can fill in the blank with just about anything you want. It doesn't matter. It seems every new marketer is looking for some validation to what they're looking to do. Well, let me give you the answer to that question, regardless of what's in the blank. I think you'll find this interesting reading. I understand that some people are literally clueless and need to be taken by the hand. I get it. They just can't think for themselves. They need to have everything they do okayed by somebody else. Validation, whether it's good or bad, is important to these people. Well, if you don't want to be yet another mindless drone obeying people's orders, you might want to use this as a yardstick for determining if it's okay to do something or not. If it's simply a matter of trying some marketing tactic like using a pop up box or whatever, for crying out loud, just do it and see what kind of results you're going to get. Nobody can tell you if the method you're thinking of using is going to work or not for you. There are just too many factors involved. Test it and see. If it doesn't bring you the results you want, scrap it and try something else. Looking for validation on things like this is just going to lead you down a lot of dead ends. Okay, but what if it's something that involves a legal and/or ethical issue, such as using proxies for certain sites that specifically prohibit using proxies, or using captcha breaking programs which is in clear violation of the site putting up the captcha in the first place. If they wanted you to use a captcha breaking program, they wouldn't have captcha in the first place. Make sense? In these situations, I'm not your conscience. I'm not here to validate you breaking some law or TOS. You have to do what YOU think is right. In most cases, if you have to ask, you know it's wrong. Looking for validation, even if you get it, won't make it right. In short, learn to think for yourself. Because the day is going to come when there won't be anybody to think for you. You're going to ask that one question that NOBODY is going to want to answer because it is so loaded with buck shot. Then what are you going to do? So use your own head and stop depending on the heads of others. You'll learn a lot more that way. To YOUR Success, Steven Wagenheim Want to know what the 7 Deadly Sins of Internet Marketing are? Get my free report at http://www.stevewagenheim.com/7deadlysins/7deadlysins.html and save your business from going down the tubes before it even has a chance.

This has been a very strange week for me. I don't even know how to describe it other than wow. So instead of trying to somehow prepare you for what you're about to read, I'm just going to get right to it. I think you will find this article very interesting to say the least. About three years ago, when I was just starting to make a name for myself, a very big name marketer contacted me for a JV. To be honest, I was completely surprised. I mean this person was a very big name. Well, the offer was simple. I create the product and his team would promote it. Simple enough. Well, three months after initial contact, and after I had put a ton of work into the project, this big name marketer emails me and tells me that he has decided to back out of our agreement because he had been burned by another JV and thus wasn't going to do JVs anymore. Three months of my work shot down the drain because of some other irresponsible person. I was angry at first, but eventually forgot about it. I've since made a pretty good name for myself so, in the grand scheme of things, the whole incident was just no big deal. And that would have been the end of it. But then today happened. This same person who had approached me three years ago, this same person who had me work my tail off for months putting together a product, this same person who backed out of our deal and left me holding the bag, contacted me for yet another JV of a sort. You can imagine the surprise on my face when I saw this email. Obviously, this person didn't remember what he had done to me three years ago. Maybe he didn't even realize who he was writing to since there was no greeting in the email other than "Hi." Well, I wrote back to this very successful, pompous windbag and reminded him of what he had done to me three years earlier and if he wanted to do some kind of a JV that it would have to benefit ME and that there would have to be a signed contract so that I could bring it to a lawyer should he decide to back out again. Naturally, I don't expect this person to respond to my email. And while maybe he doesn't need me anymore than I need him, he lost an opportunity to add a little to his bottom line. Now, imagine if he did this to a considerable number of people. Then we're talking about maybe a significant amount of income lost. If you haven't gotten the lesson in this article, let me spell it out clearly. When you burn bridges, there is no going back...because people DON'T forget. To YOUR Success, Steven Wagenheim Tired of spinning your wheels trying to get your marketing off the ground? Haven't got a clue what you're doing and sick of being dead broke? Why not get some solid mentoring from somebody who has been EXACTLY where you are today? Check out my mentoring program at http://www.stevewagenheim.com/mentoring/mentoring.html and finally get yourself the one on one education that can FINALLY give you the success that you've been looking for.

I really have to wonder either how stupid some Internet marketers are or how gullible they think the buying public is...especially if that buying public consists of OTHER Internet marketers. I mean, we didn't just fall off the turnip truck yesterday. We DO have some brains in our heads. Well, some of us do anyway. If you're wondering what the hell I'm going on about, keep reading this article because this has to be one of the stupidest cons I have yet to see in over seven years online. If you are familiar with the ClickBank marketplace (and who isn't?) then you know that each product in the marketplace has a gravity assigned to it. This gravity indicates approximately how many affiliates have made at least one sale of that product in a 90 day period. Simple enough, right? Well, currently, the top product at the Clickbank marketplace in the make money category has a gravity of about 1200. That means 1200 affiliates have made at least one sale in the last 90 days. That means that this product has sold at least 1200 units. Well, if you take a good look at the sales page, it says that only 234 of these will be sold. Huh? Does anybody besides me see the problem here? If this was outside of the make money niche I could understand then thinking that customers would figure out that this was false scarcity. But when you're marketing to your own kind, you HAVE to know that they're going to read right through this. No, the lesson here isn't that if you're going to lie make sure you do it to people too stupid to know it, though, at the very least, that should be at the top of your "don't do these moronic things" list. The lesson here is that eventually, and I don't care how long it takes, these cons are going to catch up to you. And if your punishment doesn't come on this planet, it will certainly come in the afterlife. In other words, you're going to hell missy. I know a lot of people are going to laugh this article off as some sort of attempt at humor. But make no mistake about it, if stuff like this continues, eventually this profession is going to get such a bad rap that it's going to literally self destruct. And then we're ALL going to be looking for 9 to 5 jobs again. Think about it before you put up some stupid sales page that is obviously a big bold lie. To YOUR Success, Steven Wagenheim Want to know what the 7 Deadly Sins of Internet Marketing are? Get my free report at http://www.stevewagenheim.com/7deadlysins/7deadlysins.html and save your business from going down the tubes before it even has a chance.

If you're as old as me, or older, you probably remember the Star Trek series from the 60s and then all the ones that came after it. Even if you're not as old as me, you'd have to have lived under a rock not to have heard of one of the most popular franchises of all time. And you're probably wondering what you could possibly learn from Star Trek. What does this show have to do with Internet marketing? Directly, nothing. But there is a HUGE Internet marketing lesson here for those insightful enough to see it. If you're still scratching your head wondering what it is, keep reading...you'll find out. The original Star Trek series, commonly referred to as TOS (not to be confused with Terms of Service) was not a big hit. It lasted all of three seasons. Ratings were down as the show progressed and the network finally decided it was time to pull the plug, in spite of the many protests and letters from the few loyal fans that they had. Star Trek was dead after just three years on the air. But then something strange happened. Some stations, particularly WPIX in New York, saw the appeal in the show and started to syndicate it. Interest in the old series started up again. The creators saw this and decided to make a feature movie. While the first Trek film wasn't all that great, it did well at the box office and another film, "The Wrath Of Khan" followed. This film, arguably was what put Star Trek back on the map. Suddenly, this old cult favorite was a smash hit. So the creators decided to come up with another Star Trek series, The Next Generation, which lasted for many seasons. It was a huge success. Other Star Trek series followed including Deep Space 9, Voyager and Enterprise, which was actual a prequel to the original series. Other films were made, including the most recent by the creator of Lost. Suddenly, you looked up and the Star Trek franchise was a monster success, spawning toys, games, cards and a whole list of products. All this from a show that was pronounced dead over 40 years ago. Okay, you're probably wondering what the lesson is. Well here it is. If you have a good product, which the original Star Trek series was, it doesn't matter how good it is if it's not marketed properly. The networks dropped the ball on the original series because they didn't market it well enough. It was a show ahead of its time so they figured there was just not enough demand for it. How wrong they were. Sure, you're going to have your failures...products that nobody REALLY wants. But before you throw in the towel on your child, give it a fair chance to survive. Promote it with all you've got. Don't go down without a fight. Because you'll never know when you've got a Star Trek on your hands just waiting to make you a fortune. To YOUR Success, Steven Wagenheim Want to know what the 7 Deadly Sins of Internet Marketing are? Get my free report at http://www.stevewagenheim.com/7deadlysins/7deadlysins.html and save your business from going down the tubes before it even has a chance.

This article is going to do something that a lot of people don't like doing...think. But every once in a while, I think it's good to think. Well, here's what I want you to think about today. Does what you do as an Internet marketer mean a hill of beans? Does it REALLY matter? Not sure? Well, if you're not, you might want to read what's about to follow. If nothing else, it WILL get you thinking...even if it's something that you don't like doing. Let me start off by saying this much so that it doesn't sound like I'm trying to make anybody feel guilty about being an Internet marketer, though sometimes we're lumped into the same category with lawyers and used car salesmen. Truth is, whether we like it or not, self preservation is probably our greatest driving force. Most people, unless they're in a lot of pain or horribly depressed, don't want to die and, if push came to shove, would do just about anything to survive. Well, part of surviving is making enough money to at least put food on the table and keep a roof over our heads. Okay, so there is nothing wrong with earning a living. We all have to do it. Ah...but at what cost? How far are we willing to go? More importantly, how far do we HAVE to go? Can't we, as Internet marketers, actually sell a product or service that actually helps our customers? We should. But do we? And that's what I want to get you thinking about today. Take a look at your business model. Take a look at the products and/or services you sell. Do they REALLY make a difference in somebody's life? Can you look in the mirror and say to yourself, "Somebody who buys my product is going to be better off today than they were yesterday?" For that matter, do you even know? Have you ever REALLY sat down to think about the products and/or services you sell? Or are they just things to you...a means to an end? If that's all we're doing, just picking any old thing that's going to put that much needed food on the table, then why don't we at least sell something BIG. I mean what the heck...if it's just a sale for money's sake, go for the big stuff. If you're in the "make money" niche, the heck with those cheap ebooks. Sell a $1,997 home study course. If you're just out to make money, make MONEY. Sounds kind of mercenary doesn't it? Yeah, that's what I thought. Most of the products I sell are in the $27 to $47 range. Why? Because they're good products and I believe in them. I've never sold one of those inflated $1,997 courses because I just don't believe in them. I think most of the really good stuff is actually pretty cheap. But that's just my opinion. By no means am I here to be your conscience. You have to do what YOU have to do. Like I said, self preservation is right up there at the top of the list. But if you feel like it, sit down and ask yourself this question... "Does what I do mean a hill of beans?" If the answer is yes, it just might make you feel pretty darn good. To YOUR Success Tired of spinning your wheels trying to get your marketing off the ground? Haven't got a clue what you're doing and sick of being dead broke? Why not get some solid mentoring from somebody who has been EXACTLY where you are today? Check out my mentoring program at http://www.stevewagenheim.com/mentoring/mentoring.html and finally get yourself the one on one education that can FINALLY give you the success that you've been looking for.

Today's tip is kind of an odd one but it is one that I've given a lot of thought to after seeing what's been going on the last few years online. I don't make these decisions lightly either. But it's become painfully obvious to me that the best tip I could give you right now is this. Let's kill all the Internet marketers. Okay, seriously (no, we're not going to kill anybody. I'd never survive in jail) let's take a look at the problem and why something really needs to be done before this whole industry gets such a black eye, internally and externally, that there will be no recovering from it. Let's take externally first because it is the most obvious problem. Too many Internet marketers are for nothing more than the almighty dollar and they'll do anything to get it. To that end, they'll put up grossly exaggerated sales pages, create products that have no value, trick people into continuity programs and do a host of other shady things that I wouldn't pull on my worst enemy, let alone a customer. This one area alone is enough to sink the whole profession. If you think we don't have a bad reputation, why is it that the FTC finally stepped in and said "ENOUGH" to the tune of clamping down on affiliates and merchants alike? This action didn't just come out of thin air. We screwed the pooch big time and now SOMEBODY has got to clean up the mess. But the problem doesn't just end with how we treat customers. How we treat each other is just as bad. Think I'm kidding? And no, I'm not talking about healthy competition. There is nothing wrong with that. If John Doe has a better product than you at a better price, he deserves to sell it and you deserve to go out of business. But this business of cookie stuffing (you know what I'm talking about) where honest affiliates are getting cheated out of commissions has got to stop. Will it? Not likely. That's why I say, in jest, that we need to kill all the Internet marketers. They're giving IM a very bad name. Eventually, nobody will trust us and we won't trust each other. As far as a real solution to the problem (no, we're not killing anybody...I've already been over that) I don't have one other than this...How about just acting like a responsible person and doing the right thing? Neh...never happen. To YOUR Success, Steven Wagenheim Want to know what the 7 Deadly Sins of Internet Marketing are? Get my free report at http://www.stevewagenheim.com/7deadlysins/7deadlysins.html and save your business from going down the tubes before it even has a chance.

Everybody talks about the 4 hour work week. The truth is, it doesn't exist. Not really. I know, you're going to show me examples of people who work even less than 4 hours a week. I'm sure there are plenty. I work less than 4 hours a week now, but I still don't have a 4 hour work week. If you're confused, don't worry. By the time you're done reading this article, you'll understand where I am going with this. The world loves to wrap everything up in a nice, neat, little package. That way, they can make order out of all the chaos. So, we get up at 7, have breakfast at 7:30, start work at 8, work our one hour, and then spend the rest of the day at the arcades, or wherever. We do this 4 days a week and take Friday through Sunday off. It's all nice and neat and orderly. Problem is, we don't live in a nice, neat and orderly world. We live in a world of chaos where stuff happens. Do you really think that your sites are going to be up 24/7 and will never go down? Do you really think that you're not going to have a day where you're on the phone with your hosting company for two hours just to try to straighten out the mess? What about the email you have to write to your subscribers to let them know why they can't access the member's area? And what about all your JV partners who were hoping to send out a promotion to their list today? Better let them know what's going on too. Point I'm trying to make is simple. Stuff happens. You will have days where there is nothing to do and then you will have days where all hell breaks lose and you've put in a full 8 hour day. At the very least, you've killed 2 or 3 hours of your 4 hour work week. What are you going to do...ask the world to stop living for the next 3 days so you can have your nice, neat, orderly existence back? Good luck with that. When you reach the point where you don't have to work 8 hours a day everyday, you will still find that there are days when things just have to get done and they can't get done in your one hour allotment. Yes, you may actually have to work 2 or 3 hours that day. And maybe even work 8 hours for the whole week. I work about 6 hours for 2 weeks each month. Sometimes a little longer, but not much. It all depends on what has to get done. So do yourself a favor. If you're striving for that 4 hour work week, please understand that it isn't going to be as neat and tidy as you would like it to be. Because the world just doesn't work that way. To YOUR Success, Steven Wagenheim Want to have your own 4 hour work week? Let me personally show you how at http://www.stevewagenheim.com/mentoring/mentoring.html and finally get yourself the one on one education that can FINALLY give you the success that you've been looking for.

One thing that I have found out about people who build lists is that they make a very serious mistake, especially if they have more than one product to sell, whether it be one they created or sell as an affiliate. In this article, I'm going to point out what the mistake is, how to correct it and how it can easily make you an additional $50 a day with very little work. Keep reading to find out more. Okay, if you're the typical product creator and/or affiliate marketer, this is probably the trap that you end up falling into. You create a product and promote it to your list. You make a whole bunch of sales and life is good. But after a while, the product gets old and sales slow down. So you create another product or find one at an affiliate marketplace and promote that one...completely forgetting about the old one, thinking that there is no more money to be made with it. Problem is, as time goes by, your list is still growing. There are new people on it who never saw your old product. In fact, they don't know that it IS old. So, if the product is still viable, meaning that it isn't outdated and can still help people, why not send out a broadcast to people on your list who maybe joined in the last 30 days and see what happens? You'd be surprised at how many extra sales you can get that you wouldn't have normally gotten because you left that old product for dead. I can't speak for other autoresponder services but Aweber has a broadcast feature where you can send an email to people who signed up for quite a few different time periods. In fact, you can send an email to all people who joined in just the last seven days. If you do this once a week for all your old products, think of how many sales you can make. Of course this all depends on how many subscribers you add to your list on a daily basis. Point is, don't abandon your old products. Just because they are old doesn't mean that they whole world has seen them. There are new people coming online everyday who wouldn't know an old product from one that was created the other day. As long as the product is still useful, there is nothing wrong with promoting it. To YOUR Success, Steven Wagenheim Tired of not getting your emails delivered, read or opened? Sick of not making any sales from your email marketing efforts? Visit my site at http://www.stevewagenheim.com/emailmarketing/index.html and get your hands on 5 years of my personal experience with email marketing...experience that has earned me tens of thousands of dollars yearly.

I had an interesting conversation with a bunch of marketers last night and I've come to the realization that the problem with most Internet marketers is that they think like Internet marketers. If you're confused, don't worry. By the time you're done reading this article, you won't be. I'm going to explain exactly what I mean, why it's a bad thing and what you can do to correct it. If I were you, I'd take this advice seriously and act on it quickly. It could mean the difference between success and failure with your marketing efforts. Let's start off with explaining exactly what I mean by "thinking like an Internet marketer." The typical one will go about things very methodically. They'll do their niche research, trying to find one that isn't too competitive. They'll do their keyword research, trying to find the keywords that are what we call "buying" keywords. They'll go about finding a product to sell using all kinds of tools to determine how well it might perform for them. If they create their own product, they'll slave over that sales page making sure it has the right amount of hype. They'll build a list, making sure that everything on their squeeze page is above the fold and that their AR series has the right number of followups. They'll do everything by the book, but they'll forget one very important thing that blows all of this to hell. They'll forget what it's like to be a real person with a real problem. We get so caught up in the X's and O's of marketing our products, that we forget that on the other side of this equation is a person who maybe woke up in the morning with a splitting headache, can't take pain killers because they're allergic and they need something natural that's really going to get rid of that headache. This person might very well be desperate at this point. The last thing they need is a load of hype and no substance just because YOU want to make a sale. Ultimately, what happens, after a number of purchases of overhyped, worthless items is that the person on the other end gets disgusted with the whole process and doesn't know who to trust anymore. So when something real actually comes along, they may end up passing it up because they've been burned too many times. Folks...we have nobody to blame but ourselves because we've become marketers first and human beings second. I know a lot of people aren't going to like hearing this, and no, I'm not saying everybody in this industry is like this. But way too many are. They're just out for the almighty dollar and the heck with everything else. It's going to be the downfall of this industry yet. Mark my words. So how can you correct this problem? Simple... remember what it was like to be a human being with a problem who really can use some honest help. And then watch your marketing take off like a rocket when word gets around that you're one of the good guys. To YOUR Success, Steven Wagenheim Want to know what the 7 Deadly Sins of Internet Marketing are? Get my free report at http://www.stevewagenheim.com/7deadlysins/7deadlysins.html and save your business from going down the tubes before it even has a chance.