Steve Wagenheim’s Home Business Blog

Well, unless you’ve been living in a cave, you’ve probably heard the news that Frank Kern is retiring from selling Internet marketing products and teaching Internet marketing to other marketers. You’re probably thinking, so what? What does this have to do with me? Well, more than you realize. In this article, I’m going to discuss the significance of Frank’s retirement…assuming he actually stays retired this time.

No, this isn’t the first time Frank has said this. But my gut tells me that this is going to be the last time. You’re probably wondering what makes me say that. Well, according to Frank, he’s venturing into the offline world of marketing. In other words, he’s going to be helping brick and mortar businesses establish a web presence. Why? Because THAT is where the real money is today. Why do I say that? Glad you asked.

More and more people are realizing that in order to compete in today’s world, they need a web presence, even if their primary sales are to people who walk into their establishments off the streets. They are discovering that there is a huge market out there that they can reach if they just had a professional web presence. Problem is, they know nothing about web design or web promotion. That is where Frank Kern and others like him come in.

It’s no secret that this niche is relatively untapped. And the beauty of it is that each person, depending on where they live, have a whole city, state or even country at their disposal. Most local businesses don’t have anything close to a web presence. The smart offline marketer who can show these people how their sales can increase by having a web presence, has a lucrative business model at their fingertips.

With people like Frank opening the doors and making it more “mainstream”, it gives many marketers the same opportunity to capitalize on this market as well. And since you already have the marketing smarts, there is really no learning curve as far as tapping into this niche. Just do for these people what you’re already doing for yourself.

This doesn’t mean that you have to give up what you’re already doing. You can easily add offline marketing to your business model without taking much time away from your main business…especially since most things can be outsourced.

It’s certainly something to consider.

To YOUR Success,

Steven Wagenheim

Want to cash in on the hottest money making business on the Internet today…reaching offline businesses? Not sure what system to follow? Read my comprehensive review of Easy Offline Riches at http://easy-offline-riches-review-blog.blogspot.com and make a minimum of $400 per sale without doing all that grunt work.

I have to smile when I see marketers jumping on every bandwagon that comes riding into town. These days, the big one is marketing to offline clients. The basic premise is pretty simple. You offer your services to brick and mortar businesses in establishing a web presence for them. The problem, at least the biggest problem, is how to approach these people. This is where marketers get tripped up. They’re so used to dealing online, where there is no face to face contact, that hitting the streets becomes a real problem. Well, this article is going to give you some tips that should make the process a little easier.

Step one is to write out a script. No, I’m not kidding. If you’re that petrified of dealing with people offline, then the best way to get through that fear is to write a script. It should be simple and to the point. You actually want to spend most of the time listening instead of talking. Ask the prospect what it is that they’re looking to accomplish. Explain to them that you can provide them with a web presence and explain why this is going to help them. Remember, you know this business (the online one) very well. So don’t be afraid to share what you know. The key is to keep it simple and speak in terms that the prospect will understand. Remember, some of these people may have no knowledge of the Internet at all.

Step two is to make sure that you have a comprehensive plan written out that you can present to them. For example, web design, promotion, etc. Point out each step of the process EXACTLY what it’s going to do for the prospect and how it will help them. You need to make everything crystal clear. Your offline prospect is going to have a lot of questions. Answer each one honestly. Don’t sell them a bill of goods. You may get the initial sale, but if you’re planning on recurring income, if they feel you’ve sold them a bill of goods, they’re going to cancel any ongoing payments. Be truthful. You’ll be surprised how many people will just be happy to get a web page up.

Finally, be firm about your costs. Remember, you’re the professional. Don’t appear needy or desperate for the sale. Don’t try to negotiate the price. You have to come off as being confident about your skills or the prospect is going to get the impression that you don’t know what you’re doing. This may be the hardest part for some people just starting out, but it’s critical that you get this part right.

If you want more info on this subject, in my signature is a review of a great resource that should help you a lot.

There’s a lot of money in offline clients. All you need is a solid plan.

To YOUR Success,

Steven Wagenheim

Want to cash in on the hottest money making business on the Internet today…reaching offline businesses? Not sure what system to follow? Read my comprehensive review of Easy Offline Riches at http://easy-offline-riches-review-blog.blogspot.com/ and make a minimum of $400 per sale without doing all that grunt work.