Steve Wagenheim’s Home Business Blog

Lots of people think that pay per click advertising is the magic wand to creating an income on the Internet. The truth is, you can lose your shirt with this type of advertising if you do not know what you were doing. In this article I’m going to give you some simple tips that will improve your pay per click campaigns. Hopefully, after you are done reading this, you will be able to run a pay per click campaign without having to worry about going broke in the process.

The first thing you need to make sure that you do is to target your keywords correctly. Many people make the mistake of choosing very general keywords. What is ends up doing is bringing customers to your site, who may not be interested in what you are selling. The key to pay per click advertising is to finely target your keywords so that you know that the person going to your site is going to be more likely to purchase what you are selling.

The second thing you need to make sure of is that you split test your ads. The reason you need to do this is because by running only one and you have no way of knowing if that ad is performing as well as it could. By running another ad against it you can pick out the one that is performing better. If you continue to do this, eventually, you will come out with the ad that will perform the best.

The third thing you need to do is make sure that what you bid on your keywords is not too much. A pay per click campaign will suggest prices for your keywords that are usually too high. There is no need to bid that much money on these keywords. Usually, the top prices won’t get you a top position. However, to run an effective campaign you do not have to have a top position. Your ads can be as low as position seven and still get a good number of clicks.

By simply following these few simple tips, you will greatly improve the effectiveness of your pay per click campaign. Once you have done this, you will find that your ads convert better and you are spending less money. And that is after all, what you are trying to accomplish.

To YOUR success,

Steven Wagenheim

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In the old days of pay per click advertising, you could just send people directly to the person’s sales page if you were an affiliate. Then too many search users complained that they were seeing the same sales page over and over, so Google and many other search engines changed the rules on us. Now, you have to have your own unique landing page and domain. This was a major change in the PPC landscape. In this article, I’m going to provide you with a few tips to make your landing pages better so that you make more sales.

Probably the most important aspect of the landing page is how it ties in to the keyword you’re choosing to target and how the ad itself is worded. For example, let’s say you’re targeting the keyword phrase “natural acne cure” and the first line of your Adwords ad says “Natural Acne Cure” in order to tie in to the keyword. Guess what? You got it. The headline of your landing page should have “Natural Acne Cure” in it. The reason is because by guiding the user through the process, focusing on the same keywords all the way through, you’re reassuring them that they are in the right place and have found what they’re looking for.

Another thing you want to focus on with your landing page is reviews of the product. The world we live in is a skeptical one. When the dot com bust hit the Internet, it left a lot of people just plain scared to buy anything online. So you want to reassure them that the product they’re considering is actually a good one. By writing an honest review (yes, be honest) you’ll help alleviate any fears that they might have. Make sure you focus on both the pros and cons of the product. This will help establish credibility.

Finally, you want to make sure that your landing page has a clear call to action and that it is plainly visible. The last thing anybody wants to do is have to look for the link to get whatever it is you’re selling. So make it plain as day.

These few tips are by no means all inclusive, but I have found that they are probably the most important when it comes to designing a landing page specifically for a pay per click campaign. By making sure your headline contains the main keyword phrase, by writing a solid review and by having a strong call to action, you’ll be surprised at how effective your pay per click campaigns will become.

To YOUR Success,

Steven Wagenheim

Want to discover the secrets of pay per click and a lot more? Check out My Secret Articles at http://www.mysecretarticles.com and turn yourself into a marketing expert.

I already have my fatigues on and I’m prepared to duck into my foxhole from the aftermath of this article. A lot of people think that they need to have a number one PPC position in order to succeed with AdWords or any PPC site for that matter. Well, that is just not true. You don’t need a top position and I’m going to explain to you why. All you PPC experts can begin throwing hand grenades.

Okay, so why don’t you need a number one position? Actually, not only don’t you need one, you don’t want one. You’re probably wondering why. Well, it comes down to a lot of psychology on the part of your prospects. See, when your typical prospect goes to the search engines and sees those paid ads, the very first ad they rush to is the top ad. But at this point in time, they’ve done no research at all. They’re essentially just tire kickers. So for the most part, they’re not ready to buy yet, and thus…you end up with a wasted click. Plus, a lot of top position clicks are from freebie seekers.

Now, let’s combine that with the cost factor. A top ad is going to cost more than any other position. So in addition to throwing away clicks on freebies seekers and those who are not quite ready to buy, you’re throwing away more money than everybody else. This is why so many people lose tons with PPC campaigns, because they think they have to have a top position ad.

Okay, so what position do you want? My experience tells me that positions three through seven are the best spots to occupy. You avoid the freebies seekers and for the most part, the people clicking on your ads are ready to buy. This lowers your costs and increases your conversions. No, you won’t get as many clicks, but most of those are wasted anyway.

So do yourself a favor. Stop fighting for the top spot for a PPC ad. It’s not going to get you the results that you’re looking for.

To YOUR Success,

Steven Wagenheim

Want to discover the secrets of pay per click and a lot more? Check out My Secret Articles at http://www.mysecretarticles.com/ and turn yourself into a marketing expert.